Publicis Conseil signs an Orange campaign promoting 5G’s use in education

Ads, Advertising, Marketing

Orange launches its new communication campaign focused on uses made possible by the 5G network. Broadcast already started in Luxembourg and will begin in France from Sunday 7 February 2021. The campaign will raise the general public’s awareness of the sheer breadth of 5G use cases and areas of application.

The film, broadcast by Orange and produced by Publicis Conseil, illustrates how 5G can be used in education. The power of the networks enables pupils to visit a museum and interact with the most iconic works on display like never before. 

The user experience guaranteed by the quality of Orange’s 5G network represents a turning point in virtual reality and augmented reality thanks to greater interactivity. Like education, culture and entertainment, healthcare, transport and so on will also benefit from the technological developments made possible by this network. For Orange, 5G is only powerful if it is useful to individuals, organisations, companies and, more generally, societies.

In addition to TV, this campaign will be deployed in the press and on social media with content revealing the infinite number of uses made possible by 5G.

On the launch of this campaign, Béatrice Mandine, Executive Director of Communication, Brand and Engagement at Orange said: “For Orange, 5G represents positive progress, as it will be useful to our society. Since its launch, most of the focus has been on its technical and functional aspects. We wanted to go beyond this dimension to raise the general public’s awareness about the countless uses made possible by this next-generation network. Every sector will benefit from the positive contributions of 5G: healthcare, entertainment, industry, transport and so on. The most innovative thing about 5G is what Orange and its customers will do with it.”

Marco Venturelli, President overseeing creativity at Publicis Conseil: “We wanted to give this technology meaning, go beyond divides and show how it can be useful to everyone. We wanted to be as accurate as possible in this new film, which combines energy and foreshadows a positive future, something we all really need at the moment. A film that makes you feel good.”

Credits

Advertiser: Orange International

  • Executive Director, Communication and Brand: Béatrice Mandine
  • Global SVP Brand & Sponsoring Director: Jean-François Rodriguez
  • Global Brand Advertising Director: Séverine Nübel
  • Global Project Leader: Laëtitia Fruchier
  • Global Brand Creative Director: Christian Bony
  • Head of European Advertising: Charlotte Bowrey
  • Head of SSA Advertising: Sekou Bah
  • Music and Experience Director: Vrej Minassian
  • Global Media Manager: Géraldine Grümmer

Agency: Publicis Conseil

  • President of Publicis Group in France: Agathe Bousquet
  • President of Publicis Conseil overseeing Creativity: Marco Venturelli
  • Global Creative Director: Frederic Royer 
  • Art Director: Jean-Baptiste Blandin
  • Copywriter: Thibault Froment
  • Global Client Leader: Magali Bergeroux
  • Business Director: Carla Cabalfin
  • International Account Director: Nouara Guenif
  • Account Executive: Alice Morel 
  • Head of Strategic Planning: Antoine L’Huillier 
  • Strategic planners: Carole Colin, Ghita Lemhandez 
  • Agency Producer: Sarah Bouadjera
  • Production Company: La Pac 
  • Director: Reynald Gresset
  • Executive Producer: Jérôme Denis
  • Head of production: Eric Lipchitz
  • Director of Photography: Daniel Abuelo
  • Steadycamer: Jake Whitehouse
  • 1rst assistant: Didier Mallet 
  • Deco: Judith Varga
  • Post-production: Prodigious
  • Post Producer: Franck-Hervé Marc
  • Editing: Manuel Coutant
  • Colour grading: Julien Alary
  • Flame Artist: Anthony Lestremau
  • Sound Producer: Carsten Krueger
  • Business Affairs: Catherine Oger, Cecilia Neyroud

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