FCB Partners was appointed strategic agency for Van Berkel International, one of Europe’s most important players in food processing equipment in both the professional retail and consumer market.
The agency will lead on strategic direction to support the Berkel Brand in consolidating its positioning, alongside defining the brand development guidelines.
FCB Partners Managing Director Fabio Bianchi said:“It is great to cooperate with brands that became an icon beyond their target market. This pushes us to work with even more accuracy and respect.”
Berkel’s Marketing and Communication Director Paolo Buffoli“The strategic re-assessment of an iconic brand with more than 200 years of history, which could guide the company in the next years, is a hard yet exciting path. It takes a strong corporate commitment as well as professionals who can support you throughout the journey”.
Van Berkel International revolutionize cutting with the invention of the slicer in 1898. Today, VBI is a multinational organization based in Italy with 20 million euros in revenue and more than 160 employees across five production sites. They all work on the best Berkel branded slicers, knives and machines for food processing, which are distributed in over 100 countries.
FCB Partners is a an Italian independent creative omnichannel agency based in Milan and affiliated to FCB Network. The structure is managed by an experienced team with international background mixing well established and innovative communication disciplines to properly support both its local and international its clients.