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Tag: positioning

FCB Partners became Van Berkel International’s strategic agency

FCB Partners was appointed strategic agency for Van Berkel International, one of Europe’s most important players in food processing equipment in both the professional retail and consumer market. The agency […]

February 5, 2021February 5, 2021 Cristina Blanaru Advertising, Branding, Business, Marketing

Ogilvy Social.Lab Amsterdam wins global pitch for the International Volleyball Federation

The International Volleyball Federation (FIVB) has selected WPP’s Ogilvy Social.Lab as its lead strategic and creative agency to run its global brand communications and global media strategy and planning leading […]

December 8, 2020December 8, 2020 Cristina Blanaru Advertising, Business, Marketing

Brandient designed the identity for Singapore’s Geneco 

Brandient designed the identity for Geneco — the new brand on the consumer electricity market in Singapore, building on the strength of the wider YTL Group of companies. Geneco is powered by YTL’s Seraya […]

June 20, 2018 Cristina Blanaru Branding, Business

Brandient repositioned Silva, a beer brand in Heineken Romania’s portfolio

Brandient repositioned Silva, the crown jewel of Heineken Romania’s portfolio, a beer brand deeply respected, born in Transylvania and with a 40 years old history. Inspirited by its heritage, Silva […]

May 19, 2017 Cristina Blanaru Advertising, Branding, Business

Corina Grigoriu: “Our goal is to help our clients build consistent, memorable and successful brands”

Tempo Advertising is one of the independent agencies in Romania with the biggest longevity, reaching its 20 years mark in 2016. Corina Grigoriu is Executive Director Tempo since 2011. AdHugger […]

August 4, 2016August 4, 2016 Newsroom Advertising, Business

Lowe Romania rebrands MullenLowe Romania, following an international rebranding

Starting January 25th, Lowe Romania changed its name in MullenLowe, following last year’s branding between the 2 internationally renown ad entities. The change of name comes also with a new positioning. […]

January 26, 2016June 4, 2016 Cristina Blanaru Advertising, Branding, Business

Romanian agency Rusu+Borțun repositioned Floria 

Romanian agency Rusu+Borţun Brand Growers rebranded the online flower store Floria and signs the communication campaign for the new positioning. The digital component of the process, redrawing and rethinking website’s functions, is signed […]

October 23, 2014December 18, 2014 Cristina Blanaru Business, Digital & Media

DDB is Praktiker’s new brand agency in Romania

DDB Romania signs the new Praktiker repositioning campaign, after winning a creative pitch organized after the retailer was taken over by the businessman Omer Susli.  We wanted for a long […]

July 10, 2014 Cristina Blanaru Advertising, Business

A brand celebration: Romanian Joe turned 20 and is “easy irresistible”

Nestle Romania celebrated the 20th anniversary of its Joe brand, during an event that bought together, in Timisoara factory, employees, representatives from authorities and partners. The anniversary was a step […]

May 23, 2014May 25, 2014 Cristina Blanaru Advertising, Branding, Business

Romanian Godmother rebrands and adopts a new positioning

Romanian full-service agency Godmother rebranded, in the start of March, adopting a visual identity closer to its personality and introducing a brand character to represent its actual positioning. Compared to […]

March 12, 2014April 7, 2014 Cristina Blanaru Advertising, Business

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