Tag: positioning
Brand Positioning In A Post-Pandemic World Puts Marketers At The Heart Of Survival
The pandemic has brought a global scale of uncertainty that has affected every single business. Beyond the health risk management and rapid digitization of their operations, businesses also needed to […]
FCB Partners became Van Berkel International’s strategic agency
FCB Partners was appointed strategic agency for Van Berkel International, one of Europe’s most important players in food processing equipment in both the professional retail and consumer market. The agency […]
Ogilvy Social.Lab Amsterdam wins global pitch for the International Volleyball Federation
The International Volleyball Federation (FIVB) has selected WPP’s Ogilvy Social.Lab as its lead strategic and creative agency to run its global brand communications and global media strategy and planning leading […]
Brandient designed the identity for Singapore’s Geneco
Brandient designed the identity for Geneco — the new brand on the consumer electricity market in Singapore, building on the strength of the wider YTL Group of companies. Geneco is powered by YTL’s Seraya […]
Brandient repositioned Silva, a beer brand in Heineken Romania’s portfolio
Brandient repositioned Silva, the crown jewel of Heineken Romania’s portfolio, a beer brand deeply respected, born in Transylvania and with a 40 years old history. Inspirited by its heritage, Silva […]
Corina Grigoriu: “Our goal is to help our clients build consistent, memorable and successful brands”
Tempo Advertising is one of the independent agencies in Romania with the biggest longevity, reaching its 20 years mark in 2016. Corina Grigoriu is Executive Director Tempo since 2011. AdHugger […]
Lowe Romania rebrands MullenLowe Romania, following an international rebranding
Starting January 25th, Lowe Romania changed its name in MullenLowe, following last year’s branding between the 2 internationally renown ad entities. The change of name comes also with a new positioning. […]
Romanian agency Rusu+Borțun repositioned Floria
Romanian agency Rusu+Borţun Brand Growers rebranded the online flower store Floria and signs the communication campaign for the new positioning. The digital component of the process, redrawing and rethinking website’s functions, is signed […]
DDB is Praktiker’s new brand agency in Romania
DDB Romania signs the new Praktiker repositioning campaign, after winning a creative pitch organized after the retailer was taken over by the businessman Omer Susli. We wanted for a long […]
A brand celebration: Romanian Joe turned 20 and is “easy irresistible”
Nestle Romania celebrated the 20th anniversary of its Joe brand, during an event that bought together, in Timisoara factory, employees, representatives from authorities and partners. The anniversary was a step […]