Romania: Bergenbier appoints The Public Advisors to handle its corporate communication
Following a pitch initiated in the beginning of the current year, The Public Advisors was selected to handle corporate communication for the Romanian beer producer Bergenbier S.A., part of Molson Coors Beverage Company. The agency will craft and implement the communication strategy, inspired by Bergenbier’s values, and will be part from the team who entices the beer drinkers, challanging the ordianry. The Public Advisors will also include organizing event tailored to the curent Corona environment, aiming to relay company’s messages towards the publics of interest.
Alexandra Barosso, Corporate Affairs and Legal Director Bergenbier SAWe saw in The Public Advisors a partner that can help us in building and accelerating the road towards fulfilling the vision of our company. The common values made us compatible in our mission to communicate to the public what Bergenbier means: a company who aims to have a sincere and easy to recognize message, on a busy market, how the beer one is
The corporate communication strategy will also involve the creation and promotion of Bergenbier’s image, consolidating the perception of the company in the market, involvement in CSR projects and developing the corporate presence online.
Simona Dan, Managing Partner, The Public AdvisorsWe are glad that elaborating a creative communication strategy and the expertise in corporate communication brought to The Public Advisors’ consultants this account. We are proud to be PRiends with our clients and our partners, that is why we believe we match perfectly with Bergenbier S.A. We will do for Bergenbier what we know to do best: deliver the company’s messages in an authentic and creative way
In Romania, Bergenbier’s portfolio include local Bergenbier brand, Noroc brand and international brands locally produced Staropramen Lager and Unfiltered, Stella Artois, Beck’s, Löwenbräu. Bergenbier also imports and distributes Staropramen Dark and Granat, Leffe and Hoegaarden, Corona, Frazinskaner and Miller Genuin Draft.