To streamline and improve monotonous operational tasks, white-label solutions prove to be a great solution, especially for marketing agencies looking to scale. In today’s digital world, you are only one click away from losing a potential client to your competitor. To retain clients, increase the quality of their services, maintain profitability, and save time and resources, agencies must make the best of white label services.
How can a marketing agency increase its revenue?
Research shows that 86% of companies will manage their business activities completely through tools. You can use white label tools to offer your client what they need without spending a penny on app development.
What is White Labelling?
White Labelling refers to a business process wherein one company creates a product or service, which is then rebranded by another business to make the product or services to look like their own. White label services are usually sold under a brand name developed by a third party. It is taking someone else’s services/products and rebranding or reselling the product or service under your name. It is favourable for small-scale businesses looking to cut additional expenses and get quality service at a low price.
White Label services help a company expand its portfolio and scale its business without any overhead costs. It is a great way to make additional income at minimal extra cost.
White Label vs Private Label vs Wholesale Products
Top 10 White Label Tools For Marketing Agencies
This article compiled the list of the top 10 white label tools for marketing agencies.
- Active Campaign- Automation Software
Active Campaign is a marketing automation tool for email marketing, CRM, digital marketing and messaging. It claims to be the #1 automation platform for e-commerce, digital businesses and B2B companies. They offer white label services, including custom domains, HTML/CSS rebranding, custom button colours, borders, font colours, font size, etc.
- Custom domain
- Replace the ActiveCampaign logo with your own
- Modify HTML and CSS for button colours, borders, fonts and other elements to match your brand
- Add/remove buttons and other options
- Remove all references and links to ActiveCampaign
It offers a range of services for the automation of email marketing campaigns, from traditional marketing campaigns to complex automation solutions, CRM integrations, and more.
This easy-to-use and powerful builder can bring logic into any campaign and automate almost any of its processes, even with the most complicated logic and structure.
Active Campaign white-label automation tool is an excellent choice for marketing agencies that need to automate their clients’ email flows. It lets you manage large contact lists without a hustle, segment the audience, and address their interests separately.
- Mention: Media Monitoring Tool
Mention is a white-label social media monitoring and social media management tool that helps clients listen, analyse, and react to what is said about them, their brand, and their competitors online. The media monitoring tool provides real-time alerts for a company’s keyword and allows users to monitor millions of sources in real-time and in 42 languages.
Being able to see what is being said about clients on social media, forums, news sites and blogs, helps clients understand their brand’s online reputation. This, in turn, allows them to formulate better and improve their online presence.
Another unique feature of this tool is its crisis management feature. This alerts your clients when something terrible happens to respond quickly and stop the matter from escalating. Mention allows you to immediately generate competitors and have it automatically sent to you or anyone else. If you’re sending it to clients, you can white label it with your branding.
- SE Ranking: White label SEO ranking platform
SE Ranking is an all-in-one SEO tool, giving an edge as it provides rare competitor analysis. The tool claims itself to be the “White Label SEO platform for everyone.” The platform offers various SEO and marketing-related features such as website audits, monitoring position ranking, competitor analysis, backlink analysis and track rankings. What makes it an excellent white-label option is that you can use your or your client’s domain “without a single link to SE Ranking.”
Did you know that White labelling in SE Ranking comes free of charge as part of any pricing plan? Yes, that’s right! Moreover, the number of tools available within the platform gives you the potential to scale operations without hiring an additional workforce and spending extra bucks. With SE Ranking, you can accomplish more in less time for your clients.
- Invoice Ninja: White Label Invoicing & Payment Software
Invoice Ninja is a free open-source online invoicing tool used to host and create invoices and online payments, quotations and proposals for clients. Invoice Ninja is supported by a growing community of developers around the world. Its features include invoicing and fees, expenses and vendors, proposal creation, and time tracking, projects, and kanban. It allows you to email and prints the receipts and invoices and much more.
- SendinBlue- Email-Marketing Platform
SendinBlue, an email marketing platform, is an excellent choice for White Label Digital Marketing Agencies using emails as their promotional tool for their clients. Sendinblue empowers businesses to build and grow relationships with their customers.
Its features include email marketing automation, transactional emails, SMS, FacebookAds, retargeting ads, landing pages making it an attractive offering. The user-friendly interface makes it an ideal choice for agencies with limited technical knowledge. It offers services in 6 different languages, including English, French, Spanish, Portuguese, Italian, and German.
- Sales Handy
SalesHandy is a sales communication and analytics tool that helps small to midsize businesses create and implement marketing strategies. The software provides tools to determine trends in customer behaviour, track emails, edit documents and assess sales performance.
The primary features of SalesHandy include email scheduling, customised mail merging, email tracking, email campaigns, automated follow-ups, collateral management, engagement analytics, and document tracking. The software also unifies all corporate documents in the centralised storage system. While SalesHandy provides benefits such as document sharing and analytics, it also gathers behavioural data from mail communications to get insights.
This tool is built to increase the productivity of sales professionals, marketers, HR recruiters, bloggers, realtors, freelancers and more.
- PandaDoc- An Online Tool to Generate Proposals
PandaDoc is an all in one proposal, contract and document creation, delivery, tracking and e- signature tool. It helps improve your document workflow to increase productivity to deliver a fantastic experience for your customers. The tool will enable you to create personalised and professional proposals to close your next deal within minutes by accelerating every stage of the deal cycle. It can be used by sales leads, marketing managers, sales reps and more.
- Moz SEO tool
Moz is a popular SEO tool that helps people run successful SEO campaigns. Its features include keyword research, link building, site audits, and page optimisation insights. It’s a great supplementary tool to Google Analytics. Moz offers two products to help businesses with their SEO campaigns- Moz Pro and Moz Local. Moz pro provides SEO site crawl checkups, prioritised SEO fixes, rank tracking, competitor tracking, SERP feature tracking and more. MOZ promises SEO solutions for every need.
- Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently a platform inside the Google Marketing Platform brand. If you own a website, you should be using Google Analytics. It is by far the most popular and most widely used digital analytics software. The best part? It’s free! It offers many features, but the most popular ones being- analytics intelligence, reporting, data analysis and visualisation, data collection and management and more.
- Word Stream – An Advertising Management Tool
Word Stream is a one-stop advertising tool that makes online advertising a piece of cake. It is the go-to tool for advertisers as well as marketing agencies.
Its key focus is to help agencies to manage and close sales. Wordstream can help you turn site visitors into conversions, advertise on Facebook, help with google my campaigns, manage ads across Google Ads, Bing and Facebook, manage all aspects of online advertising and build and scale your agency.
Everyone needs a helping hand from time to time, and trust us when we say that these white label tools can prove to be your best friend if you know how to use them. Depending upon your white label agency, client strength and business requirement, you can choose these tools to help you maximise your productivity, add value to your existing business processes and at the same time, don’t burn a hole in your pocket. This article compiled a list of the top 10 must use white label tools; we hope you found this article useful. Let us know in the comments if you tried any of these tools.
The above material was written by Sheryl Jones. Sheryl is Sr. Marketing Specialist at Uplers who has great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs.