Ogilvy UK has appointed Fiona Gordon as its new Chief Executive Officer. Since joining Ogilvy as a graduate trainee in the 90’s, Fiona has held key roles in the USA, Asia, and the UK leading large advertising, experience and integrated teams.
Fiona starts as CEO with immediate effect moving from her current position as Ogilvy Chief Client Officer EMEA, where she focused on making EMEA and the UK a beacon for Ogilvy’s growth and creative vision.
Prior to her EMEA role, Fiona was the WPP UK Team Lead for Walgreens Boots Alliance, building a multi-awarding winning WPP team of experts who not only grew revenue by $3million in a year, but managed to secure Boots’ highest brand reputation scores for 10 years, before leading and retaining the business in a global pitch in 2020.
Fiona’s other key roles have included Ogilvy UK’s Group Transformation Director and Group Chairperson of Ogilvy Singapore where she revitalised the business and garnered a string of industry accolades including SE Asia Agency of the Year and SE Asia Agency Head of the Year.
Fiona is known for her personal investment in building high performing, creative and happy teams and sits on the advisory board of WPP Stella (WPP’s Women’s Network). She is a mentor and also has a reverse mentor to ensure she keeps connected with people at all levels of the business.
Paul O’Donnell, Ogilvy CEO EMEA, said:“Fiona is a truly modern, inspirational leader, who focuses on building high performing teams and is a tremendous champion for creativity and talent.
“In her almost three decades working with Ogilvy, Fiona has held senior roles in multiple markets, including the USA, UK and Asia, where she was Group Chairperson of Ogilvy Singapore. She is absolutely the right person to lead Ogilvy UK into the next phase of its evolution. Fiona leads with typical Scottish candour and drive and I look forward to partnering with her in this new role. “
Fiona Gordon, Ogilvy UK CEO said:“Having started my career at Ogilvy UK as a graduate trainee, there is a wonderful circularity about taking the reins of the agency I love now as the CEO – particularly at a time when the UK business is producing award-winning impactful work for our clients across all areas from advertising to PR and experience.
“I’m so energised by the opportunity to lead and cherish Ogilvy UK and look forward to partnering with our fantastic clients and stellar talent, to deliver work that has true impact for all our clients and our people.”
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through five businesses: Advertising Brand & Content, Experience, PR and Influence, Growth & Innovation and Health. The company also provides a comprehensive range of services around management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company