Confident Communications handles corporate and brand comm for Anchor Grup in Romania

Business, Digital & Media, Marketing, PR

Starting June, Confident Communications took over the corporate and brand communications for Anchor Grup, one of the most important real estate developers in Romania.

The Confident team will manage the communication for the three investment lines the company holds in Romania: Retail – Bucharest Mall-Vitan and Plaza Romania; Residential – InCity Residences, Pallady Towers and Select Residences; Office buildings – Anchor Plaza, Plaza Romania Offices and Metropol Plaza.

“Anchor Grup is an innovator on the Romanian market, having as priority the good of its customers, partners, and employees. At the same time, Anchor Grup is known for its involvement in actions that support the communities it is part of. The strategy proposed by the Confident Communications team convinced us through a dynamic and creative approach, which demonstrated a true understanding of our objectives for each business line, but also of the values ​​and culture of our company”, states Violeta Niculuț, Marketing Manager Anchor Grup.  

“We are extremely excited about this partnership, also given the fact that Bucharest Mall-Vitan is an urban landmark about which there are many stories to be told. Anchor Grup is a sophisticated and complex client and we are pleased that our approach has met the company’s business and communication objectives, especially in the challenging context of the transition from the changes brought by the pandemic into or lives to getting back to normality. The Confident team manages the consumer and the corporate communication as well as the CSR projects of Anchor Grup”, explains Mara Gojgar, Founder of Confident Communications.

The agency was chosen to manage the communication of Anchor Group following a pitch organized by the company at the beginning of 2021.

Founded in 2011, Confident Communications consists of: Confident PR, an agency specializing in marketing communication for key industries – tech, real estate, healthcare, automotive and B2B and Venus Five Studio, a division specializing in photo, video, podcast production and livestreaming services.

In 2020, Confident Communications won the Small Consultancy of the Year award at the PR Award Gala, and the company’s tech projects were shortlisted at Eventiada, the largest competition of the PR industry in Eastern Europe, CIS and Central Asia, a regional partner of the IPRA Golden World Awards.

  • The Anchor Grup team: Violeta Niculuț – Marketing Manager, Ramona Manea – Marketing Specialist, Silviu Dragu – Marketing Specialist.
  • The Confident team: Mara Gojgar – Founder, Fulvia Meiroșu –  Senior PR Consultant, Anca Călugăru – PR Executive.

Anchor Grup is one of the most powerful real estate developers on the local market, Anchor Grup started its activity in Romania more than two decades ago. Since then, the company’s investment has exceeded 500 million euros. Its portfolio includes a retail component: Anchor Grup has developed the first modern shopping centers in Romania, Bucharest Mall – Vitan, followed by Plaza Romania. Anchor Grup also opened the Movieplex cinema, which offered Romanians for the first time the opportunity to watch 3D format movies.

In addition, Anchor Grup’s investments in recent years also targeted the residential sector. The first project was InCity Residences, which includes over 500 apartments in four blocks. The second completed residential project is Pallady Towers, which has over 200 apartments in two buildings. Currently, the developer focuses on the Select Residences complex – with over 300 apartments in three buildings.

Anchor Grup’s portfolio also includes office buildings: Anchor Plaza, which has a 100% occupancy rate, Plaza România Offices and, respectively, Metropol Plaza, which is still under construction. The company is led by Affan Yildirim, General Manager, member of the Board of Directors of Anchor Grup and member of the Board of Directors of MallDova.