Purpose-led creative agency, 23red, and The Open University are launching a campaign centring around the nationwide skills gap in management & business and computing & IT – against a backdrop of the climate crisis and sustainability.
The ‘Finding the Future’ film, which features host Zoe Hardman and a panel of UK’s most successful entrepreneurs, showcases an engaging panel discussion between the entrepreneurs. The panellists whittle down a long-list of the hottest jobs of the future to a shortlist of five, to help unleash ambition and give direction to people across the UK in shaping their own ambitions for continued learning.
The aim of the film is to inspire people to explore a new career and consider upskilling flexibly with The Open University as the UK jobs market swells in sustainability, business and cyber sectors. By enlisting a diverse panel of entrepreneurs, such as the ex-British Lions Captain turned digital guru Sam Warburton MBE, A.I. specialist Priya Lakhani OBE, supermodel and sustainability campaigner Eunice Olumide MBE and founder of Pleesecakes Joe Moruzzi, the filmed discussion is passionate, inspiring and shows differing opinions.
From the long-list, the top 5 future jobsthat The Open University’s panel of entrepreneurs believe will have the greatest need in plugging the skills gap are:
1. Sustainability Officer
2. – 3. AI Developer and Digital Content Strategist
4. Cyber Security Penetration Expert
5. Renewables Engineer
Commenting on the campaign launch, Jody Hall, PR Partner at 23red said:“We’re excited to launch our first extensive campaign with The Open University. The UK skills gap has posed an issue for quite some time now and as we return to ‘normal’ and people start to explore different careers, our campaign aims to help them navigate the job market. To inspire prospective students and shed light on the top jobs of the future, we enlisted some of the UK’s top entrepreneurs. It was key to get a diverse range of experts to whittle down to a cohesive list of top five jobs but also speak to young audiences.”
Lisa Bunker, Campaign Manager at The Open University said:“Addressing the skills gap is a priority for us at The Open University and we’re pleased to reveal the list of the top five jobs of the future to help people navigate their careers together with our panel of some of UK’s top entrepreneurs.Amidst the uncertainty of the current UK workforce and barriers to upskilling, our aim is to highlight through this campaign that there are many ways to pursue new and exciting paths that range from free short courses to degree level qualifications.”
The ‘Finding the Future’ film:
Most recently, 23red launched the Mindometer report with the British Association for Counselling and Psychotherapy, looking at therapists’ outlook on the nation’s mental health, delivered It’s Everyone’s Journey campaign with the Department for Transport asking commuters to be mindful of each other, and supported on Emergency Alerts regional testing for the Cabinet Office. Last week, 23red has also been appointed as the new PR agency for the Film + TV Charity.