DRUID accelerates digital transformation in the Middle East via a strategic partnership with Omnix International

Omnix International, a leading provider of end-to-end digital solutions in the Middle East, will join forces with DRUID, a leader in conversational AI technology for enterprise productivity, to accelerate the region’s digital transformation journey. The new collaboration will strengthen value-added automation implementations by leveraging Omnix’s extensive knowledge of business process automation together with DRUID’s intelligent virtual assistants and conversational business applications.

DRUID AI-driven conversational business applications allow enterprises to enhance the user experience they offer for both customers and employees. Thanks to a unique native UiPath connector, DRUID brings advanced conversational capabilities to RPA attended and unattended bots, adds enhanced cognitive services, and simplifies the completion of automated tasks in a human-like manner. The digital interaction is supported on any channel, and is intuitive and frictionless, ensuring time and financial savings.

With operations spanning the UAE, Kuwait, Saudi Arabia, and Qatar, Omnix focuses on facilitating the digital transformation of its clients in all industry sectors, including education, energy, and infrastructure, telecommunications and media, retail and transport, public sector, security, and manufacturing. Its suite of solutions for supporting the automation of business processes and operations is based on successful collaborations with leading technology vendors. DRUID will bring the invaluable assets of conversational AI and automation to the table to maximize operational efficiency and improve the customer experience.

Walid Gomaa, CEO Omnix, said:

“By collaborating with DRUID, we are set to take the lead in the digital transformation of processes, procedures, and operations. The unique combination of our 35 years of experience in implementing technology solutions that improve operational efficiency and DRUID’s conversational technology will enable us to bring added value to the regional market”

Irina Dochitu, Channel and Alliance Director, DRUID, noted:

“The partnership with Omnix will help us strengthen our position in the GCC region and provide concrete solutions that will allow customers and employees to communicate with each other in conversational, modern, and intuitive ways. We share many core values and, by working together, we can bring companies recognizable benefits and resilience through conversational AI”