"digital transformation" tag

Publicis Groupe Romania & Digital Transformation: the first results

Publicis Groupe Romania (the Group) announces the first results of its local accelerating process towards digital transformation. According to the press release, relying on the synergy between Creativity, Data and Technology, Publicis Groupe…

What do Customer journey and digital transformation have in common?

Digital transformation is not a “let’s do it” approach, one needs to understand what digital transformation will do to own business organization, IT structure, business model and culture. Before starting that journey, figure…

Anders Lange – The road from digital transformation to digital strategy (Part 1)

I want to talk about how you get from digital transformation to digital strategy because, as many think, it is not the same: digital transformation is what happens before you get to digital…

Anders H. Lange: Break the cycle and bring the change!

We have all heard it, we need to break the cycle of everyday thinking. But that is not easy, we are the creators of our own habits, so we can become the breaker…

Iceberg announces an EC pilot project to support the digital transformation of SMEs in Romania

Tech and consultancy company Iceberg announced the launch of Digitalise SME, a pilot project financed by the European Commission at the initiative of the European Parliament, which will support the digital transformation of…

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