Romanian New Moon diversified portfolio with new clients and increased its turnover by 55% in 2021

Romanian full service digital agency New Moon, entrepreneurial project launched in 2019 by Madalina Turbatu and Andreea Gavrila, ended 2021 with an increase of 55% of its turnover, following team’s consolidation and after forging a strategic partnership with Grafitti PR.

Specialized in creative intelligence applied digitally, New Moon won 5 of 7 pitches it went to during the last half of year and coordinates over 10 different projects of communication and digital strategy for multinational or entrepreneurial companies who are market leaders on their segments.

Madalina Turbatu, co-founder and Business Director:

Drawing a line, we see some unexpected results after a year of growth (…) Behind the numbers there is a lot of work and a team of just 6 digital professionals who deliver fast and to a very high quality standard. Since the beginning of New Moon project, we aimed to be actively involved in each campaign we are working for and to always have a line of communication open with the main client, so we can understand its real needs and to think creative solutions, but applied and efficient for its business challenges

It is fortunate that, after 6 months of strategic partnership with Graffiti PR, we managed to increase our business turnover by 55% compared to previous year. This encourages us to press the acceleration and to think already to developing new business verticals. If, in 2021, we saw the world through different lenses and strategic challenges for each of our clients, in 2022 we aim to build projects that bring a positive contribution to the life of the final consumer, projects that do not depend on long term on third party platforms, but can redefine the barriers of the SoMe ecosystem  

Andreea Gavrilă, co-founder & Digital Strategy and Creative Director New Moon, said:

We wouldn’t reach here without the team who stood by us or without the entreprenorial spirit of each of us. In the year when marketing budgets were reevaluated, we rediscovered the passion for the industry exactly through the nature of those challenges. In a team of just 6 professionals, we managed to occupy a place to the pitches’ table, along with the biggest agencies on the market, and to secure a business with a web 3.0 soul, anchored in the new digital economy.

I trust in the ambition and agility of our team in what concerns capacity to reorient in real time and to be able to understand fast that a brief is just the tip of the iceberg and has to be decoded in a bigger scheme of things: from brand indicators, business verticals,  consumption habits, global and local trends and not only. The adaptability is our superpower. Same the trust that David will always something to say in front of any Goliath

New Moon started its partnership with Graffiti PR last summer and put together global capabilities and knowhow of an agency with tradition and traction on the local market and creativity, dynamism and enthusiasm of a young team.

Among the accounts won by New Moon in 2021 are Mercedes Benz Romania, Queen Aloe Vera, Decathlon, Philips, regional Endava account. Agency’s portfolio also include representative brands for IT industry (Safetech Innovations or Teamogy România), NGOs (World Vision România, WWF România), and health & consumer technology ones (Philips România and Epson).

New Moon provides strategic support and creative digital driven support for some of Graffiiti PR clients, among which CSR Divisions Carrefour and OMV Petrom.

For 2022, New Moon aims to double its turnover and an expanded team, to at least 10 professionals.

Madalina says 2022 will be a growth year for the agency, with focus on Tech, consumer goods and employer branding, where the agency’s services already proved their value for the ginal client. At her turn, Andreea highlighted the importance of identifying business partnerships that match agency’s work approach meant to generate performance in business via creative intelligence and integrated solutions

New Moon team includes Art&Copy (Iulia Dămăroiu – Senior Art Director and Ioana Cozma – Senior Copywriter), Digital Marketing & Performance (Alexandra Jianu), Account Management (Cătălin Preda)