Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced a strategic global partnership with MediaMath, the technology pioneer helping advertisers solve complex marketing problems. The partnership will see MediaMath and Hivestack combine their world-leading technologies to launch multiple programmatic DOOH, and other cross-channel media campaigns, on a global scale.
Through this partnership, MediaMath’s Demand Side Platform (DSP) will be integrated into Hivestack’s Supply Side Platform (SSP), following OpenRTB standards, which will allow for MediaMath and their advertisers to access Hivestack’s premium global DOOH inventory through RTB transactions via open exchange. Programmatic DOOH continues to grow in demand as advertisers and media owners look for more efficient, data-driven opportunities to plan, activate and measure campaigns out of the home and more seamlessly connect with cross channel campaigns.
“We are thrilled to announce this key partnership with MediaMath which will open up additional ways to activate programmatic digital out of home (DOOH) via our global SSP inventory. This alliance represents our commitment to providing buyers with a more diverse suite of solutions to connect with their audiences via contextually relevant messages and drive business growth,” commented Bruno Guerrero, COO at Hivestack.
“DOOH is an exciting opportunity for clients looking to reach users through high-impact real-world placements. Hivestack brings global scale to MediaMath’s DOOH capabilities, and enables brands to reach targeted audiences and consolidate their digital advertising into one platform”, added Laurent Cordier, Chief Partnerships Officer at MediaMath.
The Hivestack SSP is integrated with more than 195 media owners from across the globe, providing unlimited opportunities for brands, agencies and omnichannel DSPs to activate across premium DOOH screens from anywhere in the world. The first programmatic DOOH campaign between Hivestack and MediaMath has been initiated in Japan as part of the continued global rollout of this partnership, this integration will be effective across Hivestack’s global inventory moving forward.