ING Bank Romania announced it designated McCann PR as partner agency commissioned to handle its communication in the next few years, following the end of a selection process.
The collaboration covers the communication needs for all 3 business segments of the bank: physical persons (retail), SMEs, Mid-Corporate and Wholesale Banking via corporate communication strategies, PR campaigns development, sustainability and employer branding projects for positioning ING Bank brand at national level.
Silvia Jalea, Head of Corporate Communication ING Bank România.„More then anytime, the last years came with important changes for ING Bank brand and the communication team behind it. From a new brand direction – Do your thing, developed at global level and implemented locally; a new internal communication style promoted by the hybrid working way, a maturisation of CSR area in a workgroup dedicated to sustainability. Those are just a few of the changes that are daring us on all communication channels. That is why we believe McCann PR is the suited partner for us in this new chapter, a partner we trust to integrate the strategic directions of our business and communication team, challenges us to come up with creative ideas which are in line with our strategy.”
Imola Zoltan, Managing Director la McCann PR.„We are happy with the possibilities brought by the collaboration with ING, an exemplary brand on Romanian market when it comes of professionalism and imagination in communication. ING aims to transform the way banking is present in Romanians lives and we believe this offers us communication opportunities in which we can show the capacities and creativity of a partnership that brings together what we consider to be two of the strongest communication teams of the moment, McCann PR and ING”
ING Bank Romania is part of ING Group, that has over 38.4M clients in over 40 countries.
McCann PR is present in Romania for 18 years, is affiliated to Weber Shandwick and has a portfolio that includes clients like Coca-Cola Romania, Coca-Cola HBC, Metropolitan Life, Kaufland, Huawei, Heineken, CCC, Nestle, Microsoft, Ikea, Gefco, Nokian Tires, Konica Minolta, IBM, Reţeaua de Sănătate Regina Maria, Ponderas Academic Hospital, McDonald’s, GSK Romania, Horia Tecău, LAWG, Dyson, Philip Morris Romania, Green Point, Hard-Rock Café Romania, Radisson Blu Bucharest, Conservation Carpathia, AstraZeneca, ORCAM, Sanofi, Bristol Myers Squibb etc.