Nudgestock, the world’s biggest behavioral science festival, now in its tenth year, has announced it will be streaming live on June 10th. The event organized by Ogilvy UK and hosted by their behavioral science legend Rory Sutherland, will have a series of eighteen global authorities talking pressing topics from sustainability and diversity to motivation and leadership. The event, which is free to attend, had over 40,000 online attendees last year.
This year’s festival will champion three key themes which are driven by political upheaval and economic uncertainty – Sustainability, Misinformation and Anti-Trends. The sessions will explore the consumer behavioural traits that will define the new order of brands and organisations in the 21st Century.
C-suite marketeers will have the opportunity to learn how to think like a behavioural scientist, where counter-intuitive ideas and real-world case studies are discussed, debated, and celebrated by the planet’s boldest thinkers. The event will tackle how rethinking sustainability and diversity can promote balance, how our age of misinformation and polarisation is warping society, and how behavioural science can track the changing nature of consumerism.
Speakers include Google’s and Obama’s behavioral specialist Maya Shankar talking public policy, Goldsmith’s Virtual Reality expert Sylvia Pan examining consumer sociability, best-selling author and Whitehouse speech writer Dan Pink revealing the trick of long-term motivation, America’s foremost economist Katy Milkman discussing incentive drivers, top psychologist Paco Underhill unpicking the science of shopping and acclaimed speaker Mathew Syed unlocking the high-performance mindset.
Rory Sutherland“If you base your business success on technological gizmo then you have something that will give you a competitive advantage for 18 months to two years. On the other hand, if your brand rests on a solid understand of unchanging psychological truths, then what you have is a completely enduring competitive advantage.”
· Google’s Maya Shankar, Senior Director of Behavioural Economics and former Senior Advisor for Obama, founder and Chair of the White House Behavioural Science Team, talking about how behavioural science defines government and public policy.
· Goldsmith’s top lecturer and VR authority Sylvia Pan talking the potential of VR and consumer sociability.
· Dan Pink, behavioural science giant, author of five New York Times bestsellers, and White House speech writer, discussing the real trick to long-term motivation.
· Katy Milkman, theAmerican economist most famous for her work on vaccine incentives and the host of Charles Schwab’s popular behavioural economics podcast Choiceology.
· Paco Underhill, the world leading Environmental Psychologist and best-selling author discussing Why We Buy: The Science of Shopping.
· Matthew Syed, top author and highly acclaimed speaker that explains the psychological nuances of the high-performance mindset and how companies can unlock untapped potential in individuals and teams to drive innovation.