Tag: behavioral
IAB UK – 1st in Europe roll out a campaign to educate consumers on online behavioral advertising
IAB UK launched an ad campaign to give consumers greater control over targeted online ads, with the initiative aiming to drive consumer awareness, provide info and enable consumer choice. UK […]
IAB Romania and UAPR organized The Cookie Challenge – good practices in behavioral online advertising
Over 50 representatives of Romanian online advertising industry attended, on March 20th, “The Cookie Chalenge: Good practices and regulations in behavioral online advertising, an event organized by IAB Romania and […]