Romanian Confident Communication to handle PR for ASEMER

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Confident Communications is the new public relations agency for ASEMER – the Association of Spanish Investors in Romania.

Asociación de Empresas Españolas en Rumanía (ASEMER) was founded in September 2013 and is a non-profit organization that encourages and promotes economic relations between Spain and Romania. ASEMER represents the interests of all Spanish companies and professionals who perform their activities in Romania. The main objective of ASEMER is to promote and strengthen economic relations between Spanish companies and entrepreneurs and Romanian organizations and companies. Also, ASEMER takes the voice of its members to the Romanian society and to the Romanian and Spanish authorities and at the same time develops the spirit of solidarity between the members, avoiding unfair competition and practices that violate professional ethics.

Mara Gojgar, founder of Confident Communications

“Confident Communications has significant previous experience in communications consulting for a number of companies with Spanish capital, so it was easy for us to develop the most suitable strategy for ASEMER. This communication strategy aims to increase the reputation of ASEMER and the Spanish investor community in Romania, and will focus on attracting new members, supporting the dynamics of bilateral relations between Spain and Romania, and of course, promoting ASEMER member companies. The project pillars we will communicate are: commercial, educational, legislative, cultural, and sports”

Emilio Luque Ascanio, president of ASEMER.

“We are a very dynamic organization and we needed an experienced communication partner to help us create better visibility of the investment opportunities that Romania offers to Spanish companies. The strategic approach proposed by Confident Communications resonated very well with our vision and objectives in Romania. However, the number of investors from Spain coming to Romania is increasing, and our presence here attests to the potential of the Romanian market”

Spain is in 13th place on the list of foreign direct investments in Romania in 2020, according to the latest report published by the National Bank of Romania. However, the association’s internal data indicates that in 2021, Spain will climb two or three places in this top.

More and more companies with Spanish capital are active in the Romanian business environment, and ASEMER estimates show that their number will continue to grow.

Moreover, Romania is seen as a market with great potential for Spanish investors, who are welcomed with openness, given the cultural proximity between the two countries.

Founded in 2011, Confident Communications consists of: Confident PR, a business communication consultancy, specialized in marketing communication for key industries – tech, real estate, healthcare, auto and B2B and Venus Five Studio, specialized division of photo, video, podcast services and live streaming.

In 2021, Confident Communications won 2 Silver awards for Tech PR and Brand PR – New products & services in the PR Award Gala, and in 2020, the agency obtained the distinction of Small Consultancy of the Year in the same competition. Also, the agency’s tech projects were shortlisted in Eventiada, the largest PR industry competition in Eastern Europe, CIS, and Central Asia, regional partner of the IPRA Golden World Awards.

The agency’s portfolio includes clients such as Xiaomi, VTEX, VOXA, Anchor Grup, Homing Properties, Next UP (Ciel), METAMINDS, DSV Solutions, Connections, Mitsubishi, Spaces, Regus, Liberty Galati. The agency is a member of the Chartered Institute of Public Relations in London.