According to sources in the industry, November 1st is Ruxandra Rău‘s first day at Vodafone Romania, as Director Brand & Marketing Communications. With over 23 years of experience in brand strategy and communications and recognized industry knowledge, Ruxandra Rău will lead local brand strategy and communications for the Consumer Business Unit, a division headed by Nedim Baytorun.
Before joining Vodafone Romania, Ruxandra Rău was Director Brand & Communication Strategy at Telekom Romania.
Ruxandra Rău has in her personal portfolio a remarkable experience, the campaigns she has coordinated have been awarded at the most important international and national advertising competitions, such as Cannes Lions, Effie Europe, Golden Drum, Eurobest, Andy NY, Effie Romania, Internetics.
Moreover, she has managed and coordinated, among others, strategic projects, rebranding and repositioning campaigns for Telekom and Romtelecom, the internet and TV brands Clicknet and Dolce, as well as the TV channels Dolce Sport and Telekom Sport.
Ruxandra Rău has a Bachelor’s and Master’s degree in Marketing and Communication from the Academy of Economic Studies in Bucharest and SNSPA and is internationally certified in Brand Metrics, Leadership Excellence, Creative Leadership and Strategic Planning.