Innovation agency jump! innovation won a global competitive pitch to support Fáilte Ireland in its mission to sustain and grow Ireland as a high-quality and competitive tourism destination. As brand strategy and innovation partner, jump! innovation, will work with Fáilte Ireland – Ireland’s National Tourism Development Authority – to further develop the tourism offering across the country.
This will include creating compelling new brand identities and propositions for tourism experiences, identifying and developing new tourism opportunities in sectors including attractions, activities and festivals, and devising insight-led best practices to help Ireland’s tourism businesses – whether small or large – grow to new heights.
The partnership is for a minimum of three years.
Niall Tracey, Director of Marketing for Fáilte Ireland, said:“This is a significant appointment and involved an exhaustive tender process over a series of months. We chose to work with the jump! innovation team as their level of expertise, experience and passion for the industry really shone through. As the tourism sector globally finds its feet again, it is incredibly important that we find new and innovative ways of inspiring domestic and international visitors to spend their time discovering and enjoying all that Ireland has to offer.”
Paul Kelders, jump! Group CEO, said:“We believe this is one of the most important briefs in the strategy and innovation sector in recent years and represents a strong statement of intent by the team at Fáilte Ireland, as they work to further enhance and futureproof the nation’s tourism sector through leading-edge practices: strategies and innovations – placing continuity, depth of knowledge and joined-up thinking at the heart of their growth plans for tourism in Ireland.
“This account really hits home for us, as an Irish agency, now with the chance to grow one of Ireland’s most important industries.
“Putting innovation, creativity and sound strategic thinking at the heart of Ireland’s tourism growth efforts will take businesses both small and large to new places with fresh possibilities; and that’s what everyone needs at this time.”
The Fáilte Ireland account win marks a period of sustained and continuing growth for jump! innovation and follows recent gains from PepsiCo; Heineken International; Red Bull Racing; Honda; Flutter; Jameson and Six Nations Rugby Ltd.
Jump! Innovation is a leading independent innovation agency with offices in London and Dublin. They specialize in front-end innovation missions and have clients in sectors as diverse as Sport, Tourism, Entertainment, and eCommerce, in markets from the UK and US to Nigeria and Brazil. They have recently established a new cultural insight studio and are launching a sister company – Dive Without Fear – working to create a first-mover advantage for clients seeking to invent significant future markets.
Fáilte Ireland is Ireland’s National Tourism Development Authority. Their role is to support the tourism industry and work to sustain Ireland as a high-quality and competitive tourism destination. They provide a range of practical business supports to help tourism businesses better manage and market their products and services. Fáilte Ireland promotes Ireland as a holiday destination through their domestic marketing campaign and websites (‘Keep Discovering’ & DiscoverIreland.ie) and manage a network of nationwide tourist information centres that provide help and advice for visitors to Ireland.