Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its international reach into new markets.
OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.
The OOH sector is poised to experience unparalleled growth driven by accelerated digitalization, advances in AdTech, and better measurement that allows OOH to align more seamlessly with omnichannel buying decisions.
“We are deeply committed to our mission of simplifying and automating many areas of OOH to help our clients more effectively sell, manage, and deliver OOH campaigns. We are delighted with our new association with OOH Capital, a group of experts known for their deep industry knowledge and experience, to help advance strategies and focus in this area,” said Burr Smith, CEO and Chairman of Broadsign.
“We are looking forward to delivering real value to Broadsign as we conduct research that will unlock important information about DOOH AdTech worldwide. This work couldn’t be more essential right now considering the crucial role AdTech is playing in OOH’s growth trajectory.” said Annie Rickard, Managing Partner for OOH Capital.
Broadsign is an industry leading DOOH software company that helps media owners unlock the full value of their network through automation, business optimization, and support for programmatic and non-programmatic transactions.
OOH Capital is the complete Out of Home consultancy. The group helps a wide range of clients, from cities and municipalities to brands and businesses, realize value from the limitless potential of OOH media. OOH Capital is comprehensive in capability, international in reach, and extensive in expertise.