Jam Session Agency appointed Alina Buzatu as its Head of Strategy

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Jam Session Agency appointed as Head of Strategy, starting April, Alina Buzatu. She takes over agency’s strategy department and ahs the mission to integrate and strengthen digital planning, creative planning, business planning, and omnichannel planning.

Andreea Ghenoiu, Creative Partner:

“At Jam, we have built our backbone around the idea of making an impact through creativity. Our daily ambition is to bring value to our clients’ businesses, to understand the products and services we work for, to grasp the real needs of people, the economic and social context, as well as digital, technological, and pop culture trends. Why? To incorporate all these aspects into spectacular omnichannel communications that build brands and touch people.”

Vali Suciu, Co-Founder & CCO.

“It is a creativity machine that never stops, with strategy at its core. On one hand, we have clients who operate in a highly fragmented and competitive market and need clarity and quick response to market changes. On the other hand, we have an audience bombarded with messages, an audience that is increasingly resistant to advertising consumption”

Alina Buzatu:

“I grew up in Constanța, where I learned some valuable life lessons in exchange for doing homework for the cool kids. I have a degree in Communication and Public Relations from the Faculty of Letters in Bucharest and an Erasmus scholarship at the University of Arts in London. I later returned to the Faculty of Letters for my master’s and doctoral studies in philology. I started my advertising career at a small agency called Sister & CO, then moved to Grey, where I had the opportunity to work with people who trusted me with major brands and regional accounts. When I started missing the agility provided by a non-network structure, I joined Rusu+Borțun and, later, Friends\TBWA. Over the course of 16 years working in the strategy area, I have been involved in research, briefs, and strategic directions for numerous accounts, starting with Bucegi beer, Supradyn, P&G, Romtelecom, Vodafone, MoneyGram, Bancpost, Coca-Cola, Children’s Phone Association, Goodmills, Absolut, Virgin Radio, Europa FM, Caroli, Bergenbier, Friends for Friends Foundation, Angelini, Danone, BAT, Reckitt Benckiser, Ikea, and many others.”

“I aspire to contribute to the agency’s culture, with all that it means, the team, brands, and processes. I aim to assist in the development of the strategy team and learn as much as possible from a transforming structure. I may not yet know how the coffee machine works, but I quickly realized that in the strategy department, I have very talented and smart colleagues with great insights. Also, it took only a few meetings with the management team (Alexandra, Andreea, Ioana, and Vali) to realize our compatibility. They are highly valuable seniors, open to new ideas, embracing all the imperfections that come with it, and eager for campaigns that go beyond the strict logic of commerce.”