Kyiv International Advertising Festival 2024: call for entries are open

Kyiv International Advertising Festival 2024 is now open for entries. The KIAF contest program consists of 4 blocks – Creative Communications, Craft /Technology, Social Goals Contests, and Client`s View – each representing key areas in advertising and creativity, focusing on big ideas, execution excellence, societal impact, and business-oriented creative solutions. All entries can be submitted until April 26th on the platform creative-stories.com.ua.

For the first time since the full-scale invasion in Ukraine, Kyiv International Advertising Festival is opening entries’ submissions for the entire contest program. The new season’s contest programs will introduce a range of innovations and broad opportunities for participation and victory for the most diverse players in the advertising market and other representatives of the creative community.

KIAF is an international festival, inviting entries from participants all around the world, excluding the aggressor’s countries. The annual event features over 700 entries from leading communication agencies across Europe and globally, bringing together more than 100 esteemed international judges. This year, the festival celebrates its 25th anniversary.

The festival will take place within the framework of Ukrainian Creative Stories and will conclude with Award Ceremonies on May 30 and 31, 2024. The General Partner is Nova Post. Delivering victories from Ukraine worldwide.

The festival is open to participants from various sectors of the advertising and communications market, including advertising agencies, independent creators, advertisers, media companies, as well as professionals in production, media, PR, design, and other creative fields globally.

KIAF contest program is divided into 4 blocks, each including 41 contests and 446 categories that reflect the key directions in the advertising and creative industry:

• Creative Communications is focused on big creative ideas in different disciplines.
•  Craft/ Technology is recognized for creative excellence and brilliant execution in some of the key segments of advertising and communication production process.
•  Social Goals Contestsis rewarded and celebrated campaigns that use creative communications to make changes and positively impact the world.
• Client`s View is evaluated for industry projects and awards creativity, originality of communication solution with account of its results to solve business tasks.

In the 2024 contest program, there will be 7 international jury teams and 1 client jury team formed by advertisers. The festival’s jury, composed of leading global experts in the field of advertising, evaluates the works considering international criteria for the creativity of ideas and their execution.

“Reactions create emotions, emotions create stories” is the slogan of this year’s event celebrating creative ideas that provoke powerful releases of hormones and, thanks to the power of advertising communication, change the world for the better.

Early Birds Deadline is 1st March, the normal deadline – April 1st and final deadline on 26th April. The judging will take place on 6-15 May and the winners will be announced on 30-31 May.

What do categories include?

CREATIVE COMMUNICATIONS	CRAFT/ TECHNOLOGY	SOCIAL GOALS CONTESTS	CLIENT`S VIEW
FILM PRINT & PUBLISHING OUT OF HOME RADIO & AUDIO DESIGN & BRANDING DIGITAL & MOBILE SOCIAL MEDIA & INFLUENCER INTEGRATED & INNOVATION MEDIA BRANDED CONTENT & ENTERTAINMENT EXPERIENCE & ACTIVATION PR DIRECT MARKETING	FILM CRAFT PRINT & PUBLISHING CRAFT OUT OF HOME CRAFT AUDIO & RADIO CRAFT DESIGN & BRANDING CRAFT DIGITAL/MOBILE/SOCIAL MEDIA CRAFT MEDIA CRAFT BRANDED CONTENT & ENTERTAINMENT CRAFT BRAND EXPERIENCE CRAFT PR CRAFT DIRECT MARKETING CRAFT	PEACE ENVIRONMENT & SUSTAINABILITY HUMAN RIGHTS, JUSTICE & STRONG INSTITUTIONS EDUCATION: QUALITY, CIVIC & SOCIAL EDUCATION GENDER EQUALITY & LGBTQ RIGHTS POVERTY & HUNGER HEALTH & WELL-BEING CHILDREN: HEALTH/SAFETY/HAPPINESS PROSPERITY: ECONOMIC GROWTH, INNOVATIONS, INDUSTRY ANIMAL CARE & PROTECTION ARTS AND CULTURE PARTNERSHIP FOR THE GOALS LOCAL SOLUTIONS	FILM, RADIO & AUDIO PRINT, OUTDOOR & DESIGN DIGITAL & MOBILE ADVERTISING/SOCIAL MEDIA & INFLUENCE ADVERTISING CAMPAIGNS