Month: April 2025
United Media Services Appointed Global Digital Lead for Metaxa
United Media Services has been selected to lead the global digital coordination for Metaxa, the iconic Greek spirit under the Rémy Cointreau portfolio. This strategic appointment marks a significant milestone […]
TBI Bank to be acquired by Advent International
4finance Holding S.A. has signed a definitive agreement to sell TBI Bank EAD to Advent International, a leading global private equity investor from United States, through its subsidiary TBI Financial […]
Nick Handel takes over as CEO at MRM UK
Nick Handel was appointed Chief Executive Officer for MRM UK, MRM UK informs. This appointment comes after he worked for nearly 15 years at McCann Worldgroup in Asia-Pacific, most recently […]
MKA Strategy Studio launched on Romanian market
MKA Strategy Studio, a new marketing and advertising agency, recently announced its launch. Built for the emerging attention economy, MKA specializes in developing strategies, campaigns, and marketing products designed for […]
Mediascope supports MBBFW’s vision of innovation and sustainability
Between March 27 and 30, the Royal Palace in Bucharest hosted the Spring edition of Mercedes-Benz Bucharest Fashion Week (MBBFW), one of the most important events dedicated to the fashion […]
Inflation and loyalty: how retailers can keep their customers when price rules
What weighs more when buying: habit or price? Until recently, many consumers repeated their purchases almost by inertia, the usual supermarket, the same coffee brand, the same trusted clothing store. […]
Åkestam Holst NoA signs a new campaign for Reporters Without Borders
In a time of war, climate change and social and economic inequality, reality tv continues to serve as a popular distraction – offering a momentary break from the horrors of […]
AFP launches new verification course on its online platform
Agence France-Presse (AFP) is launching an online course on its award-winning training platform to explain how to use the Verification Plugin for online investigations, also known as InVID-WeVerify, at the […]
Imagination and The Balvenie unveiled Transposition, with Samuel Ross at Milan Design Week
Experience design agency Imagination has partnered with The Balvenie and renowned artist and designer Dr. Samuel Ross MBE to create TRANSPOSITION – an immersive, multi-sensory sculptural environment launching The Balvenie Fifty Collection […]
Tommy Hilfiger pays homage to its sailing history by launching a dedicated collection
Tommy Hilfiger charts a new course for Spring 2025 announcing the Hilfiger Sailing Collection – a contemporary reimagining of archival silhouettes inspired by the brand’s deep-rooted connection to the sea. […]