BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

This summer, it’s not just music that sets the tone. BUMBU is bringing the hottest line-up of flavors and experiences to Beach, Please!

Original, XO, and Cream – three variants, three states, one vibe: BUMBU. The brand that has become an international phenomenon is coming to the most anticipated festival of the summer and putting a new way of experiencing life on the map: intense, free, and stylish. You see it in the hands of artists, on the tables of the coolest bars, backstage, on stage, and in stories—because BUMBU speaks everyone’s language. It has quickly become a statement, not just a brand.

Under the BUMBU Jungle concept, the festival’s activation area is a unique mix of energy, taste, and freedom of expression. It’s a place where you can lose yourself and find yourself again – with lounges, photo corners, surprise activations, and exclusive meet & greet sessions with artists. All in a vibrant setting, where the three BUMBU expressions tell their story and invite you to get in the mood.

“BUMBU is more than a brand – it’s a cultural phenomenon. It is the expression of a generation that is not afraid to be different, to live intensely and to express itself freely. At Beach, Please!, we take the BUMBU experience to the next level, in the heart of a festival that perfectly resonates with our values: innovation, authenticity, and attitude,” said Marilena Gheorghe, Brand Owner Sovereign Brands.

In the world of BUMBU, it’s not just about what you drink, but how you live the moment. It’s about how you make your mark, how you express yourself, how you have fun: 100% your own movie.

Starting this year, BUMBU “marks the spot” at Beach Please—the place where energy, music, and fun come together and everything becomes part of the story of a summer you’ll never forget.

The BUMBU x Beach, Please! partnership was announced at the beginning of the year, along with the launch of Sovereign Brands’ creative hub and innovative headquarters in Bucharest. The collaboration brings festival-goers closer not only to BUMBU, but also to Belaire, The Deacon, and the Pernod Ricard portfolio (Absolut Vodka, Malfy Gin, Avion Tequila), through immersive activations and personalized cocktails.

This summer starts here. Taste the moment. BUMBU marks the spot.

BUMBU is more than just an artisanal rum—it’s a style statement, an energy that can be felt and experienced. Inspired by authentic Caribbean recipes, BUMBU combines tradition with the vibrant personality of contemporary culture. Whether it’s BUMBU Original, with its rich and spicy notes, XO – mature and sophisticated, or Cream – creamy, decadent, and perfect for chill moments, each variant tells a story and creates a mood.

The brand was quickly embraced by artists, creators, and trendsetters around the world because it speaks honestly and directly, and doesn’t follow trends, but creates them.