IAB Romania – renewed its Board of Directors
IAB Romania, the association that connects the digital advertising industry, presents its new leadership team for the next two years. With fresh ideas and plenty of energy, the new Board of Directors is ready to drive meaningful change and create real impact in the industry.
At the helm of the team is Andrei Dragu, Chief Integration Officer @ GRF+ & Event Director at IAB MIXX Europe, the new President of IAB Romania. With solid experience in marketing and advertising, Andrei brings a modern vision and a results-driven approach.
Andrei Dragu.
“IAB is not only about technology, but above all about the people who give it meaning. We bring together tech specialists, creatives, marketers, and business leaders the people who define the present and shape the future of the industry.
The new Board of Directors aims to turn these connections into concrete actions: to put relevant topics on the table, create more collaboration contexts, and accelerate IAB’s role as the unified voice of the digital industry in Romania.
Together, we are more.”
Gabriel Patru (Co-Founder, MKA) was elected Vice President of IAB Romania, alongside a Board of Directors formed by well-known professionals in the industry:
- Doina Radicof – Commercial Director, Teads
- Victor Avram – Country Manager, Gemius
- Cristian China-Birta – Founder & Partner, Kooperativa 2.0
- Cristian Ianculescu – Digital Media Lead, Initiative Media
- Ionuț Radu Munteanu – Founder, WebDigital
- Cristina Bucea – Sales Director, InternetCorp
- Bianca Vlaston – Regional Sales Director, Httpool
Board Roles:
- Press Officer – Cristian China-Birta
- Financial Officer – Ionuț Munteanu
- Social Media & Digital Infrastructure Officer – Cristian Ianculescu
- Members/Community Officer – Gabriel Patru
Strategic initiatives coordinated by the Board members:
- IAB MIXX Awards – Doina Radicof
- Influencer Guide – Cristian China-Birta
- Roads – Gabriel Patru
- Digi Talks – Bianca Vlaston
- IAB Academy – Victor Avram
- IAB Tool Kit – Andrei Dragu
IAB Romania’s mission is to encourage and support any market-relevant initiatives coming from its members, acting as an idea hub and an accelerator for their implementation.
What are our plans for 2025–2027?
- Education: courses, workshops, and resources to help professionals stay one step ahead.
- Innovation: supporting new technologies and digital solutions, analyzing their impact on society, and ensuring proper regulation for a healthy digital ecosystem.
- Collaboration: connecting the right people and entities to build initiatives relevant to both the present and the future of the interactive industry.
IAB Romania (Interactive Advertising Bureau Romania) is the association of the interactive marketing and advertising industry in Romania and, since 2008, a founding member of the IAB Europe network.
Present in Romania since 2006, it brings together the most important advertising agencies (media and digital), media sales houses, local publishers, and service providers dedicated to the interactive advertising industry – online, mobile, and other interactive channels.
IAB Romania is a professional, non-profit, non-governmental, apolitical, and autonomous association, aiming to protect and promote professional interests and investments in the Romanian interactive advertising market, to develop industry standards, to maintain a solid framework for self-regulation, and to coordinate industry-wide efforts for the growth of this market.