Eurobest announced 2025 winners
The Eurobest Awards, celebrating Europe’s most groundbreaking creativity, unveiled the 2025 winners alongside the winners of the 2025 Young Creatives Competition.
This year’s Awards marked a number of historic achievements. Greece secured its first-ever Grand Prix, triumphing in Creative Commerce with ‘The Wedding Rice’ for Wikifarmer, created by McCann Athens. Jury President, Till Diestel, Chief Creative Officer, Serviceplan, Germany, said: “This was a project so well crafted. An idea that really sparked within the Jury room for creating a solution to a centuries old problem. There was invention, a new product, a complete eco-system and supply chain. But more so the sustainable aspect of the project resonated. Not wasting food, rather using the non-usable rice for the occasion of throwing it at weddings. A trend the Jury saw throughout. Creating/changing products to solve problems. Brilliant.”
Bosnia & Herzegovina also celebrated a milestone, winning their first Eurobest Awards with a Bronze in both PR and Glass for ‘It’s Time to Stop!’, for Bingo, by Via Media, Sarajevo. These wins underscore the growing diversity and strength of creative excellence across Europe.
Simon Cook, CEO, LIONS, commented: “Eurobest continues to set the benchmark for creative excellence across Europe. This year’s winners not only showcase bold ideas and flawless execution but also reflect the cultural insight and innovation that drive real impact for brands and society. From historic first-time wins to work that challenges conventions, Eurobest celebrates creativity that moves the industry forward. Partnering this with the Young Creatives Competition highlights our commitment to nurturing emerging talent and ensuring the future of creativity remains as vibrant and diverse as the work we honour today. Congratulations to all the very deserving winners.”
Grand Prix winners are announced as follows:
- Audio & Radio: ‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
- Brand Experience & Activation: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
- Creative B2B: ‘The Faroe Islands Space Program’, for SKF, by NORD DDB, Stockholm, Sweden
- Creative Business Transformation: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
- Creative Commerce: ‘The Wedding Rice’, for Wikifarmer, by McCann Athens, Greece
- Creative Data: ‘The 4th Judge’, for The Ring, by BigTime Creative Shop, Riyadh, Saudi Arabia
- Creative Effectiveness: ‘Pass It On – Use Your Vote – European Elections 2024’, for the European Parliament, by European Parliament, Directorate-General for Communication, Brussels / &Co, Copenhagen, Belgium / Denmark
- Creative Strategy: ‘Get Comfortable’, for Kimberly-Clark, by FCB London, United Kingdom
- Design: ‘It has to be Heinz’, for Heinz, by Wieden+Kennedy, London, United Kingdom
- Digital Craft: ‘Daisy vs Scammers’, for O2, by VCCP, London / Girl&Bear, London / faith, London / Bernadette, London, United Kingdom
- Direct: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
- Entertainment: ‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
- Film: ‘The Final Copy of Ilon Specht’, for L’Oréal Paris, by McCann, Paris, France
- Film Craft: ‘The Final Copy of Ilon Specht’, for L’Oréal Paris, by McCann, Paris, France
- Glass: The Award For Change: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
- Healthcare: ‘Breastmilk Money’, for Herconomy, by Serviceplan Germany, Munich, Germany
- Industry Craft: ‘Made to Share’, for Cadbury, by VCCP, London, United Kingdom
- Innovation: ‘Creamotherapy’, for My Doctor’s Recipe, by Havas Lynx, Manchester / My Doctor’s Recipe, Dornoch, United Kingdom
- Integrated: ‘Price Packs’, for PENNY, by Serviceplan Germany, Munich, Germany
- Media: ‘The Sleeping Spoils’, for IKEA, by Buzzman, Paris, France
- Outdoor: ‘See Them for Real’, for Musée de l’Armée, by Buzzman, Paris, France
- PR: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
- Print & Publishing: ‘Behind the Logo’, for Pressbyrån, by NoA Åkestam Holst, Stockholm, Sweden
- Social & Creator: ‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Special Award winners are announced as follows:
Network of the Year: 1. Leo, 2. McCann Worldgroup & 3. FCB
Media Network of the Year: 1. Wavemaker, 2. Havas Media Network and 3. OMD Worldwide
Agency of the Year: 1. Publicis Conseil, Paris, France, 2. Happiness, an FCB Alliance, Brussels, Belgium & 3. Serviceplan Germany, Munich, Germany
Independent Agency of the Year: 1. Serviceplan Germany, Munich, Germany, 2. TRY, Oslo, Norway & 3. Wieden+Kennedy, London, United Kingdom
Eurobest Golden Palm:
- Bacon, Norway
- Pocko, United Kingdom
- Girl&Bear, United Kingdom
Agency of the Year by Market:
- Belgium, Happiness, an FCB Alliance, Brussels
- Denmark, &Co, Copenhagen
- France, Publicis Conseil, Paris
- Germany, Serviceplan Germany, Munich
- Italy, LePub, Milan
- The Netherlands, GUT, Amsterdam
- Norway, TRY, Oslo
- Spain, Lola MullenLowe, Madrid
- Sweden, NORD DDB, Stockholm
- United Kingdom, VCCP, London
The Eurobest Young Creatives Competition gives emerging talent the chance to gain recognition within the industry and make their mark across Europe. This year participants were challenged to develop a campaign for L’Enfant Bleu, a French association dedicated to protecting children affected by violence. The brief asked teams to find a solution to make asking for help completely invisible, so children can speak up safely without fear of being seen or heard. With most abuse happening within families and 80% of victims never speaking out, the task was to create discreet, empowering solutions that encourage children aged 10-17 to reach out on their own terms – without judgment or exposure – while positioning L’Enfant Bleu as a trusted, invisible ally.
Young Creatives Competition winners are announced as follows:
Gold: Maxime Auber, Copywriter & Bruce Loiseleur, Art Director, Le Quatre (France) – ‘The Blue Page’
Silver: Charlotte Largenton, Copywriter & Melvin Zinck, Art Director, Le Quatre (France) – ‘Emote for help’
Bronze: Emy Veljkovic, Art Director & Zoé Lucas, Art Director, Saatchi & Saatchi (France) – ‘The !blueheal signal’