LePub: Sven Huberts appointed Global President, Ete Davies – Global Chief Operating Officer

Recently, LePub appointed Sven Huberts as its Global President, in charge with accelerating the expansion of the creative network that has, to date, 10 hubs on 9 markets. Soon after that, Ete Davies was appointed as network´s Global Chief Operating Officer.

Huberts will scale LePub’s connected creative engine, integrating data, culture and technology to deliver measurable business impact for brands.

With more than two decades at the forefront of brand and experience transformation, Huberts is a global innovation leader known for shaping strategic direction and driving growth at scale. In his new role, he will lead LePub’s global go-to-market strategy, operations and expansion. His appointment represents an important step in LePub’s evolution, reinforcing leadership and driving the implementation of an increasingly advanced operating model.

“LePub has always believed in ideas that earn their place in consumers life. As culture and technology accelerate, we need leadership that can navigate complexity. With Sven onboard, we are defining the standard for a visionary, intelligence-driven creative company. His appointment will drive our unique proposition forward embedding culture and intelligence across every experience.” – said Bruno Bertelli, CEO and CCO, LePub Worldwide.

Huberts joins from Dentsu where he was most recently President of Global Innovation & Experience and President of Dentsu Lab. Previously, Huberts was EMEA President, Experience at Dentsu Creative, overseeing growth and experience-led work across the region. Prior to this he held senior leadership roles at Isobar. Huberts also co-founded mobile agency Marvellous.

Ete Davies has joined LePub as Global Chief Operating Officer, bolstering the executive leadership team and reflecting the agency’s focus on evolving its proposition, services, operational model and scaling its international network.

Davies will lead global business operations, client delivery, and product management across LePub’s international footprint. He will be responsible for driving the evolution of the agency’s global offering, transforming how it partners with clients, and enhancing creative services and solutions to ensure they are fully integrated, scalable, and performance driven.

Sven Huberts, Global President LePub said: “Ete is a leader who brings trust, clarity, and executional strength. As LePub grows, it’s essential that our operating model is as forward-thinking as our creative output. His leadership will help strengthen our delivery foundations and ensure we execute our global priorities with the speed, consistency, and confidence our clients expect.”

Davies brings over 25 years of international agency experience, in which he has led multinational, cross-functional teams, with deep expertise in brand advertising, business transformation, digital products and experience innovation.

Most recently, he served as Dentsu Creative’s Chief Operating Officer for EMEA before becoming Executive Vice President. Prior to this, Davies was CEO of Engine Creative and Managing Director at AnalogFolk. Earlier in his career, Davies held senior delivery leadership roles at AKQA.