McCann PR fights piracy together with Microsoft, in Romania

Tech Practice division from McCann PR Romania launched, together with Microsoft, an anti-piracy campaign that includes online communication, online video and social media (including a Facebook page)

The campaign includes other PR tactics and also TV spot and a banners campaign.

This campaign is to be continued in 2011, as it represents a 1st stage of a larger campaign.

In the campaign, there are presented in detail the advantages of using original software, how to realize which software is original and which not, and also the risks one is exposed when using non-genuine software.