We Are Pi appointed Lead Creative Agency for Jack Link’s Europe

Jack Link’s Europe, the leading global meat snacks brand, has appointed We Are Pi as its first lead creative agency for Europe following a competitive pitch process.

The partnership will focus on amplifying Jack Link’s brand engagement across the European market through impactful and culturally relevant creative campaigns. We Are Pi will be responsible for developing brand, commercial and activation strategies to further solidify Jack Link’s position as the go-to protein snack across Europe, with the first work set to break this summer. Jack Link’s has a significant presence across the continent, including in the UK and Germany, and continues to expand its reach.

Patrick Garvey, Founding Partner and MD of We Are Pi, stated:

“Becoming the lead creative agency for Jack Link’s Europe is a fantastic win for We Are Pi. Their bold and adventurous brand spirit resonates deeply with our own commitment to creating culturally impactful work. We’re excited to help them further connect with consumers across Europe.”

Laura De Groot Trivulzio, CMO, Jack Link’s, BiFi, Peperami, commented on the new partnership:

“We were impressed by We Are Pi’s strategic thinking and their track record of delivering standout creative work for global brands. We believe their understanding of the European landscape will be invaluable as we continue to grow and engage our audience with the unique spirit of Jack Link’s.”

Jack Link’s is the global leader in meat snacks, offering a wide range of high-quality, flavorful jerky and other protein snacks. With a heritage rooted in the great outdoors, Jack Link’s fuels adventures and provides a satisfying snack for every occasion.

With a reputation for ground-breaking strategic thinking and creativity, We Are Pi is a global creative innovation business committed to partnering with the world’s most ambitious and creative clients. Specializing in building breakthrough brands and creative unbreakable bonds with consumers, We Are Pi delivers transformative growth for its partners through breakthrough thinking and creative excellence.

We Are Pi Client partners include Nike, Unilever, Heineken, Uber, Diageo, Virgin Active, Amazon, and Patagonia. We Are Pi has been named International Small Agency of the Year twice by Creative Pool and Ad Age. We Are Pi cultural research platform, New Society Rules, helps brands navigate cultural change. We Are Pi content arm, Pi Studios, produces ground-breaking stories about cultural change.