MullenLowe Romania to communicate Stella Artois and Corona in Romania

MullenLowe Romania expands its client portfolio after winning a pitch organized by Bergenbier S.A. for Stella Artois and Corona brands. The agency will take over communications for the two iconic brands, supporting a new communication direction in the local market.

“We wanted a partner who understood the DNA of these global brands and could bring bold and relevant ideas to the Romanian market. The enthusiasm and expertise of the MullenLowe Romania team convinced us that we are on the right track to build a new chapter of success for Stella Artois and Corona together,” said Virginia Radu, Brand Manager Premium Brands, Bergenbier S.A.

This new chapter marks the beginning of a long-term collaboration, through which MullenLowe Romania takes on the role of communications agency for Stella Artois and Corona. The partnership will focus on developing projects that will redefine the brands’ presence on the market, relying on a creative approach and campaigns designed to create an authentic connection with the consumers.

“Stella Artois and Corona are two iconic brands that any agency would love to have in its portfolio. We are all the more delighted by the brand teams’ confidence in our way of working: creative vision with clear strategy, craftsmanship, and ideas that bring global brands closer to local culture. We can’t wait to launch our first campaigns together!” added Alex Petrescu, Creative Director, MullenLowe Romania.

Through this new partnership, MullenLowe Romania is consolidating its expertise in the beverages segment and expanding its portfolio with two of the most recognized global brands.

• Bergenbier Team: Virginia Radu (Senior Manager Premium Brands), Rareș Hudici (Brand Manager Corona & Fresh 0.0), Luana Stoica (Brand Manager Stella Artois).
• MullenLowe Romania Team: Cristiana Belodan (Managing Director), Simina Leotescu (Strategy Director), Alex Petrescu (Creative Director), Florian Langa (Group Creative Copy), Matei Chebeleu (Art Director), Oana Chiriac (Senior Traffic Manager), Anca Duță (Group Account Director), Manuela Fulga (Group Account Director), Silviu Clinciu (Account Director), Maria Barbu (Account Manager), Maria Toma (Digital Specialist).