Author: Cristina Blanaru
Zenith: 65% of digital media to be programmatic in 2019
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up […]
A bullet exclamation mark and a Trigger Challenge, a Zulu campaign against gun violence
The Coalition for Gun Control has launched a new advocacy campaign, signed by Zulu Alpha Kilo, urging Canadians speak out in support of stricter gun control legislation. The campaign, titled Trigger […]
Suprematika Saint Petersburg handled the rebranding for Bushe
Suprematika Saint Petersburg handled the rebranding for Bushe. Bushe is chain launched in 1999 that has 41 cafes (1 in Moscow and 40 in Saint Petersburg), mini-bakeries and a perspective […]
Serviceplan Switzerland creates an incorrigible campaign for Ragusa chocolate
A witty new campaign was launched by Serviceplan Switzerland for popular Swiss chocolate brand Ragusa, produced by family company Camille Bloch, celebrates people’s incorrigible character traits. When you can claim […]
Regional campaign for home deco fans, from Vivre and Graffiti BBDO Romania
Graffiti BBDO created the new regional campaign “Vivre – It’s from Vivre”, which dramatizes the moment of a new acquisition for a home and presents it as a love-story, in […]
Societe Generale inaugurated a new brand platform, “The future is you”
A year on from the launch of the Transform to Grow strategic plan, Societe Generale is inaugurating a new brand platform. Driven by the engaging promise “The future is you”, […]
Epica Awards announced the 2018 winners
Epica Awards announced the 2018 winners, which included Grand Prix winners from the United States, Italy, Ireland, Germany and Japan. The competition saw McCann Worldgroup designated Network of the Year, […]
Thomas Hofmann takes over as Chief Marketing & Digital Officer of Romanian pharmacies chain Dona
Romanian pharmacies chain Dona consolidates its top management team by appointing Thomas Hofmann in its Board. Hofmann will be Dona’s new Chief Marketing&Digital Officer and has the mission to influence […]
UK’s Department for Education (DfE) appoints M&C Saatchi as lead agency for Apprenticeships
Following a competitive CCS pitch process, The Department for Education (DfE) have appointed M&C Saatchi as lead strategy and creative agency for Apprenticeships. M&C Saatchi will be responsible for the […]
The One Club for Creativity announces juries for 2019 One Show
The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design, today announced the global creative leaders selected to serve as judges for The […]