Wunderman, integrated by Ogilvy on Romanian market

Business, Marketing

According to a press release, Ogilvy Romania and Wunderman Romania join forces on the local communication market. Wunderman brand will be integrated within Ogilvy Romania, an operation that brings to the clients on the local market the highest possible expertise of the 2 teams.

The 2 brands are both part of WPP, the leader of the communication market at global level, and the process to integrate Wunderman within Ogilvy Romania is part of group’s actual strategy to offer to its clients an integrated offer for marketing services, consulting and tech.

Wunderman will continue to be present in Romania as brand and the development of the integration operation will take place under the leadership of Manuela Necula, CEO Ogilvy and Hogarth WW Romania. On the other hand, the 3 partners from Wunderman – Ileana Badiu, Joaquin Bonilla and Tereza Munteanu – will continue to be co-Managing Directors, reporting to the local management of Ogilvy Romania.