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Tag: market

Portuguese EAD entered Romanian market, Bruno Amaro appointed Country Manager

EAD – Empresa de Arquivo de Documentação SA, one of the largest Portuguese companies in the field of digital archiving, comes to Romania, the first foreign market in which the […]

January 20, 2021January 20, 2021 Cristina Blanaru Business, Digital & Media, Media, People

Media Fact Book update: Romanian media market, down 2,7% in 2020, 4% growth expected in 2021

Initiative Romania updated its Media Fact Book, estimating the Romanian media market decreased 2.7% in 2020, to Euro 467M and expects a comeback of 4% in 2021, to Euro 485M, […]

January 19, 2021January 19, 2021 Newsroom Advertising, Business, Digital & Media, Studies

Adnami Announces Key UK Hire As Expansion Continues Globally

Following significant growth, high impact creative tech provider Adnami has announced the appointment of Steph Miller as Commercial Director in the UK.  Miller, who has held leadership and commercial roles […]

December 10, 2020December 11, 2020 Maggie Hanson Advertising, Business, Marketing, People, Women in Business

Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video

Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]

November 25, 2020November 25, 2020 Cristina Blanaru Ads, Advertising, Business, Digital & Media, Start Up, Uncategorized

Romania: DiFine PR aims to become top comm service provider for IT&C companies on local market

DiFine PR Agency, launched by Diana Iosu (expert with 20+ years of communication experience in IT and telecom), aims to reach among the main PR agencies for tech segment in […]

October 21, 2020October 21, 2020 Newsroom Business, Marketing, PR, Specialized Communication

Programmatic OOH platform VIOOH enters US market as report confirms critical role in the future of digital ad strategy

Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, […]

October 14, 2020October 15, 2020 Cristina Blanaru Ads, Advertising, Digital & Media, OOH / DOOH

Audience Store appoints UK Sales Director as it doubles down on current market opportunities

​Audience Store, the leading programmatic data activation specialist, based in Soho, London and in Manchester, has a new UK Sales Director as it actively pursues growth to capitalise on current […]

September 13, 2020September 13, 2020 Cristina Blanaru Advertising, Business

Romanian marcom: Oxygen takes over Frank Group

Oxygen, founded 12 years ago as a PR agency and present with offices in Bucharest and Cluj-Napoca, took over the advertising and digital group Frank, and repositioned as an integrated […]

August 8, 2020 Romanita Oprea Advertising, Business

H1 of the “pandemic year” in the office market: Drop in new demand starts being felt, occupancy rate remains significant – Colliers International

New office space delivered in the first half of the year reached nearly 105,000 square meters, in tune with Colliers International’s estimates, but total demand in Bucharest was down by […]

August 4, 2020 Newsroom Business, Consumption Habits, Marketing, Studies

Mihai Iancu (Rezolv IT) on MSP/IT outsourcing in Romania – services and challenges

Mihai Iancu, CEO Rezolv IT, offered, in an interview for AdHugger, details about what it means to be a MSP/IT infrastructure outsourcing provider, which are the main barriers the business […]

July 8, 2020 Newsroom Business, Digital & Media, ITC

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