Tag: market
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
Printify Raises $45M in Series A Funding to Expand Print on Demand Marketplace Globally
Index Ventures leads round, supporting Printify’s mission to empower creators to build their own businesses, independently. Printify, a leading print on demand company, announced today that it has secured $45M […]
GlobalData: Poland’s card payment market to reach PLN920.9bn in 2025
Poland’s card payment market, which has been on the rise for the past few years, registered a slowdown in 2020 with a growth rate of 9.9% due to COVID-19 as […]
AGR Dynamics to bring to market a SaaS solution tailored towards Retailers and Wholesalers that focuses on eliminating waste in the supply chain
AGR Dynamics, a Demand Forecasting, Planning and Inventory Optimization software specialist announces getting into an investment agreement with VEX, as a major shareholder in the company after a successful investment […]
Research: Ad professionals expect DOOH ad market to be worth over $50BN by 2026
New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. […]
IAB Europe releases full 2020 AdEx Benchmark Report to reveal digital advertising market size
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2020 AdEx Benchmark Report following on from the release of the study highlights in May. The […]
Climate neutrality in the advertising market: Mediaplus and ClimatePartner in association with media companies present the calculation model “Green GRP” to carbon offset campaigns
Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – […]
Anzu Enters Hot Gaming Market in China with Chen Zeng Appointed to Lead Expansion
Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a Strategic Partner for China, the world’s largest […]
Atlantic feels good at Ogilvy Paris
Atlantic, the market leader in thermal comfort solutions, unveils its new brand platform: “Atlantic. We feel good in your home”. The first collaboration between the brand and its new agency […]
Coway in Europe: Serviceplan and Plan.Net support European Market Entry of Leading South Korean Air and Water Purifier Brand
The Covid-19 pandemic has not only altered markets but also market activity. For example, in Germany internet search enquiries for air purifiers have risen by 300 percent (Google Vertical Trend […]