Author: Cristina Blanaru
Venus Williams, back to school in a campaign by California Lottery and Mediabrands Society
Mediabrands Society, IPG Mediabrands’ global content and social media agency, and California Lottery released the final iteration in their “Back to the Start” ad campaign, this time featuring professional tennis star […]
Belarus’ White Square ad festival announced the winners of its 9th edition
The organizers of the 9th edition of White Square International Ad Festival announced the winners of this year’s competition, following a ceremony organized in Minsk on April 29th The Jurors […]
Golden Hammer extends submissions deadline until May 5th
Golden Hammer, international ad festival which reached its 18th edition this year, extended its submission deadline until May 5th. The entries for the competition can be submitted via festival’s homepage, […]
Fashion Revolution addressed the mass consumption and waste with “Loved Clothes Last”
Fashion Revolution launched the “Loved Clothes Last” short movie to comment on the issue of mass consumption and waste, which generated an unprecedented crisis and a significant impact on climate […]
For Canada 150, Roots wants Canadians to “Be Nice”
In celebration of Canada’s 150th anniversary, Canadians from coast to coast are redefining what it means to be nice thanks to Roots Canada’s Be Nice campaign. Launched in conjunction […]
d4 McCann Guatemala, cheeky campaign for Vive Condoms
d4 McCANN has launched a series of four funny and provocative print ads for its client, Vive Condoms, to promote the brand’s new “Climax Delay” version. The work uses clever and […]
RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate
In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad […]
GPeC Summit ’17: Zappos to speak about Customer Excellence in E-Commerce
Bucharest will turn into CEE’s e-commerce capital during GPeC Summit, event scheduled to take place on May 16-18. Rob Siefker, the Customer Loyalty Director of the e-commerce giant Zappos, and […]
5 Black Pencils awarded at D&AD 2017
The 55th D&AD Professional Awards Ceremony took place in London, where 5 Black Pencils were awarded – the highest accolade in the creative industry. D&AD CEO Tim Lindsay: What an […]
IAB Europe study reveals European preferences when it comes of digital video ads’ formats
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a […]