Author: Cristina Blanaru
The North Face and Mekanism “Never stop”
Mekanism signs The North Face ‘s first-ever global brand campaign, Never Stop, featuring cinematic footage collected from around the world. The creative takes viewers on an emotional journey inspiring them to discover the exhilaration that […]
“Smartists” – Bonux campaign Leo Burnett Group Romania, selected by Google for efficiency and creativity
Launched in May, the Romanian campaign for Bonux running under the tagline Smartists and signed by Leo Burnett Group Romania was recently was selected by Google as a benchmark of efficiency and […]
Rebranding for Russian Communication Agencies Association (ACAR)
Russian Communication Agencies’ Association (ACAR) launched a new visual identity, based on Russia’s best communication projects of the year and which it is based on eye-tracking technology. ACAR was founded in 1993 and, since then, […]
Golden Drum 2015: 1208 entries from 25 countries
Golden Drum, ad festival scheduled to take place on October 13-16 in Portorož and Piran (Slovenia), attracted 1208 entries from 25 countries of New Europe. On top of that, young creatives […]
IMWorld brings the dancing robot and the PC-controlling bracer to Bucharest
A dancing robot, the ECHO phone and the bracer that allows controlling tech via gestures are just a few gadgets that will be presented and available for testing at Internet […]
Jazz came up with a new campaign for Das Kaskaval (Muller)
Romanian ad agency Jazz came up with a new campaign for Das Kaskaval, a cheese product from Muller, campaign focused on the maturation of the product. The campaign includes a […]
BETC POP and Polydor (Universal Music) create POP records
BETC POP is a lab-agency within BETC, entirely dedicated to pop culture. It works with talent scouting and content creation, at the crossroads of business and entertainment. Recently, BETC POP teams […]
Johnnie Walker focuses on joy in its newest brand campaign, signed by Anomaly
McLaren Honda’s Jenson Button, Jude Law and Zhao Wei are among those epitomizing a way of thinking that challenges the conventional wisdom that success guarantees happiness and instead celebrates the fact that happiness […]
Half of Romanian smartphone owners use WhatsApp – study
Almost half of the Romanian smartphone users are accessing WhatsApp at least once a week, while 27% use it on daily basis, a study made by iSense Solutions shows. The app is the […]
EY Study: Romanians use mobiles everywhere, check them tens of times a day
According to “Mobile devices’ usage” study released by EY for Romanian market, 62% Romanian smartphone users are using this mobile device from 2 to 6 hours a day and two thirds […]