The North Face and Mekanism “Never stop”

Ads, Creativity

Mekanism signs The North Face ‘s first-ever global brand campaign, Never Stop,  featuring cinematic footage collected from around the world.

The creative takes viewers on an emotional journey inspiring them to discover the exhilaration that lives at the outer edge of their physical and intellectual possibilities. “Never Stop” also features The North Face athletes Conrad Anker, Paige Claassen, Xavier De Le Rue and Tom Wallisch.


The “Never Stop” campaign will be distributed globally throughout the fourth quarter in more than 10 markets including the U.S., Canada, Germany, United Kingdom, France, China, Korea, Australia, Nepal and Singapore. It will run across major broadcast and online media around the world, and will also appear via out-of-home executions.



  • ECD: Tommy Means
  • Writer: Michael Grant
  • Managing Director: Michael Zlatoper
  • Director Brand Management: Anna Boyarsky
  • Head Of Production/Executive Producer: Kati Haberstock
  • Brand Manager: Emily Brody
  • Senior Producer: Bob Samuel
  • Producer: Kara Bello


  • Executive Producer: Tomer Devito/Native Content
  • Director: Tommy Means/Mekanism
  • Producer: Brendan King
  • Director of Photography: Mattias Rud
  • Service Company: Moonlighting SA
  • Executive Producer: Shayne Brookstein
  • Line Producer: Leila Reinhardt

Post Production:

  • Editor: Cali Bondad/Mekansim
  • Assistant Editors: Paul Jarolimekproner, Russel Fong, Dana Laman
  • Senior Post Production Supervisor: Jen Szeto/Mekanism
  • Associate Post Production Supervisor: Kara Bello/Mekanism
  • Graphics & Animation: Christopher Bernal, Cosmo Ray, Darren Orr
  • Colorist: Gregory Reese/The Mill
  • Sound Mix: Andy Greenberg/One Union
  • Music & Sound Design: David Wittman/Travis & Maude
  • Finishing: Darren Orr/Spy Post