Author: Cristina Blanaru
Merlee Jayme appointed to chair Cresta Awards 2021
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme […]
Chess and Company, first ever Chess-focused sports agency was launched
World Chess, the company behind the game-changing rise in the popularity of chess and the organizer of the recent Chess Championship Matches in New York and London, launches a chess-focused […]
World Out of Home Organization to unveil new audience measurement initiative
Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of […]
Cavai appoints Stephen Cutbill as VP, Global Partnerships
Cavai, the leading conversational advertising cloud, announced the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption […]
Cheil Worldwide Espana’s Tallk app for Samsung enables ALS patients by connecting IoT and eye movement tech
Cheil Worldwide España and Samsung have launched a new app which allows Spanish-speaking ALS patients to not only keep communicating with their families, friends and careers but to control utilities […]
Cheil creates Slipper Island for Havaianas x Fortnite edition
Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the […]
PHNX Awards returns with 2021 edition
After last year’s inaugural edition, aimed to help the creative community navigate the crisis, PHNX Awards returns in 2021, with a new mission: Transformation Conceived last year as a way […]
Motoring Meets Fashion in HAMLET’s Dreamlike Launch for MINIxMOSAERT Collaboration
Mini launched a pan-european collaboration for a limited edition electric MINI with Belgian fashion label Mosaert – the brand co-founded by acclaimed Belgian singer Stromae. 400 special edition MINI Electric […]
OnePlus and FCB Inferno launch Instagram ‘True Colors’ Scanner
Global premium smartphone brand OnePlus launched the ‘True Colors’ Scanner, an innovative online platform powered by Google Vision AI. Users simply need to open the scanner via Instagram, and it will […]
Mediaplus wins Nikon account in 12 European countries
Nikon can boast more than a century of photographic expertise, but the market as a whole poses challenges. In order to strengthen its position in the market providing high-end products […]