Author: Newsroom
WARC Global Advertising Trends – A focus on search advertising
WARC, the international marketing intelligence service, has found that investment in search advertising will rise 9.6% this year, to $135.9bn – equal to 22.0% of all advertising spend worldwide. But […]
Amstel and Serviceplan Spain commissioned contemporary Spanish artists and designers to create unique labels
Amstel and Serviceplan Spain have commissioned contemporary Spanish artists and designers to create unique labels for the Valencian beer. A total of 6 million bottles with the specially designed artist […]
Apple Pay Coming to OTP Bank Romania’s Customers Offering an Easy, Secure & Private Way to Pay
OTP Bank Romania, subsidiary of OTP Group, an integrated and self-funded provider of financial services, brings today its customers Apple Pay, which is transforming mobile payments with an easy, secure […]
Flemish artists protest 60% budget cut by covering their work with 60% yellow
Last week, the Flemish government made a shocking decision to cut funding for culture and art projects by 60%. A major blow for artists in the region. In response, more […]
NYF’s Advertising Awards Launches New Initiative: Mad For This Ad
New York Festivals International Advertising Awards launched Mad For This Ad, a new initiative to celebrate and reward great work before it’s even entered. Debbi Vandeven, Global Chief Creative Officer at […]
McCormick appoints Publicis Groupe agencies as its new EMEA Creative & Media Partner
Following a multi-agency competitive pitch, McCormick’s EMEA business has appointed Publicis Groupe as its Creative and Media partner. McCormick is a global leader in flavour, manufacturing, marketing and distributing spices, […]
Splash Worldwide and APR’s Original Dynamic Creative Optimization (DCO) Research Comes to America
Building on its groundbreaking qualitative studies in Europe with new insights from leading U.S.-based marketing leaders, creative technology company Splash Worldwide recently brought its original Thinkfast event series to its […]
FCB Amsterdam join forces with the police to tackle teenage cybercrime
Holland’s national police force engaged FCB Amsterdam to help raise awareness about cybercrime and alert adolescents to the potential dangers of cyber-experimentation. The campaign, which reached more than 13 million […]
The One Club Holds First “PSAs Gone Wild” Neurodiversity Creative Workshop
As part of its mission to support and promote all forms of inclusion and diversity in advertising and design, The One Club for Creativity partnered with nine leading agencies and […]
FCB Hamburg makes Yamaha heard
Who doesn’t remember the frustrations and difficulties that teenage life brings for both young people and their parents? A deeply emotional and important stage in a family’s life and one […]