Author: Newsroom
Hawk strikes global partnership with Azerion’s proprietary SSP to bolster omni-channel capabilities
Hawk Platform, the fully multi-channel demand-side platform (DSP), today announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Attention measurement and optimization provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront […]
Media Fact Book 2022: Romanian media market to exceed €640M
In 2021, the second year of the pandemic, the Romanian media market reached the value of 601 million euros, following a dynamic recovery of +26%. The astonishing evolution of the […]
EIB investing €475 million for wind energy in Denmark
EIB, the EU bank, is financing winds of change in energy transition towards renewable sources. The European Investment Bank lends up to €475 million to VESTAS Wind Systems A/S. The […]
Starcom and Channel 4 highlight unique personal experiences around ethnicity and age in final instalment of Brave Stories series
Media agency Starcom and Channel 4 have collaborated to produce a six-part short film series titled Brave Stories. First launched in September 2021, the series encourages people who identify as […]
BOOMN announced an update of its ecosystem
BOOMN, the premier audio-based blockchain technology company, announced an update to their ecosystem. BOOMN just touched down from BattleFin where CEO Daniel ‘Draydel’ Sado joined Jordan Fried – Founder of […]
Gruvi ice cream celebrate the awkward, clumsy moments of eating ice cream in first ad campaign by AUGE
In Italy, ice cream and gelato is an Italian institution, a passion, a diet staple. Italian ice-cream brand Sammontana have launched their first advertising campaign for Gruvi, the ice-cream stick […]
SkyDrop continues to expand drone delivery into restaurant and retail by hiring a VP of Business Development
SkyDrop continues to expand drone delivery into the restaurant and retail industries by hiring Thomas Meyer as the Vice President of Business Development to engage industry-leading brands. Thomas previously played […]
White Bullet partners with Horizon Media to stem the flow of ads to pirate publishers
IP protection and cyber safety company White Bullet announced a partnership with Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022. This partnership will bring together […]
Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets
Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth – building out […]