Author: Newsroom
Atlantic feels good at Ogilvy Paris
Atlantic, the market leader in thermal comfort solutions, unveils its new brand platform: “Atlantic. We feel good in your home”. The first collaboration between the brand and its new agency […]
The Digital Divide: Research reveals discord between marketers’ actions and consumers’ behaviors
The ever-evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer volume of channels and devices they need to manage. The research further highlights the […]
Admix In-Play Advertising Verified for the First Time by IAS
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad […]
Miele ‘Shot on Oven’: A Campaign Where Every Line is Baked and Photographed Inside a Miele Generation 7000 Oven
Serviceplan Russia creates a unique new campaign for Miele featuring food baked with messages of love, captured by Miele’s unique Food View function. In a world first, the campaign was […]
UNCTAD report: Global e-commerce – up to $27.7trillion, Covid-19 boosts online retail sales
The dramatic rise in e-commerce amid movement restrictions induced by COVID 19 increased online retail sales’ share of total retail sales from 16% to 19% in 2020, according to estimates […]
Adverty and InMobi launch in-game advertising for global brands and agencies
Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, today announced the official launch of in-game advertising on […]
Simply Food Releases HODL NOODLE – A Limited Edition Instant Ramen Specifically for Stock and Crypto Investors
Earlier this year, in an event that captured the attention of the world, veteran and newbie investors banded together under the r/wallstreetbets forum on popular news aggregator Reddit to trigger […]
Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands
Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale […]
Clinica Baviera reaffirms commitment to visual health in a new Instagram campaign signed by SocialMood
Clínica Baviera, a leader in advanced ophthalmology in Spain, has replaced its corporate colour, blue, with grey and black in its digital communication, with the aim of fulfilling its commitment […]
Tailent’s intelligent software robots team up with Visa to help entrepreneurs grow their businesses online
Intelligent software robots developed by Tailent, the Romanian company known for business efficiency solutions based on Robotic Process Automation (RPA) technology, are teaming up with payment technology company Visa in […]