Author: Newsroom
Adverty is granted US patent for in-game ad viewability technology BrainImpression™
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability […]
BBH Singapore launches Running Stories, app mixing fitness, entertainment & real time data to create dynamic audio stories to run on
BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. Running Stories is a new audio entertainment fitness app that casts you as the protagonist […]
Paradais DDB signs a new Christmas ad for De Prati
Thinking of how different this Christmas could be, Paradais DDB developed a campaign for De Prati that invites people to show their affection through the affective value of a gift. […]
D&AD announces key changes to make 2021 Awards more accessible and affordable
D&AD have opened entries for the 2021 Awards and announced key changes across categories and pricing which respond to developments in the creative sector and ensure the awards remain reflective […]
Giant Food Rains Down from Above in Ikea’s Epic Warning to Wasteful Christmas Consumers
Christmas is often a time of indulgence and extravagance – but that doesn’t mean we should be careless in our behaviour over the holiday season. After we’re done working away […]
AdColony and Anzu.io join forces to bring blended in-game ads to APAC region
AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended […]
Study: COVID-19 forces one of the biggest surges in technology investment in history
Companies spent the equivalent of around US$15bn extra a week on technology to enable safe and secure home working during COVID-19, reveals the 2020 KPMG / Harvey Nash CIO Survey. […]
Sweden’s Outdoor Impact is latest national Out of Home association to join The World Out of Home Organization
Swedish national Out of Home JIC, Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO). WOO has recruited […]
Globalworth launches I MISS MY OFFICE campaign
Globalworth, the leading office investor in Central and Eastern Europe (CEE), is launching the radio and digital campaign I miss my office, based on its tenants’ reactions and feedback. More than […]
Consonant Skin+Care & Zulu Alpha Kilo Reinvent a Broken Industry Formula
The world of skin care is full of it. Full of false promises, quick fixes and magic potions. To change the game, Consonant Skincare has made a subtle shift in […]