Author: Newsroom
Silviu Antohe takes over as ECD at Mullen Romania
Mullen Romania appointed Silviu Antohe as its new Executive Creative Director, a position from which he will coordinate the creative operations of the agency. Hortensia Nastase, VP Creative Services, Lowe […]
Felician Pop: “How you handle the personnel situation tells a lot about you as a person and how you want to handle your business”
Launching the company Pop Engineering was “a baby born from love, that is taken care of by 50 employees, professionals and motivated people, alongside which we succeeded in reaching a […]
Pathfinder 23 wins the global Carlsberg Group E-commerce assignment following multi-agency pitch
Carlsberg Group, one of the leading brewery groups in the world, has entrusted Pathfinder 23 execution of key Global E-commerce projects.After a multi-agency pitch, Pathfinder 23 were successful in winning […]
Serviceplan Beijing’s ‘Truly Mystical’ Campaign for New Budweiser Fruit-Flavoured Beer Goes Viral in China
A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital […]
Skanska Romania and PropTech startup Bright Spaces launched the 3D interactive visualization platform
Skanska Romania and PropTech startup Bright Spaces launched, on October 29th, the 3D interactive visualization platform that is implemented for the first time for Equilibrium, in Bucharest. Through technology and […]
Beautiful new brand film launched for James Joyce Gin
James Joyce Gin releases a new brand film that celebrates two of the authors greatest works, ‘Finnegan’s Wake’ and ‘The Dead’. Directed by Dermot Malone and produced by Banjoman, the […]
eve sleep and Creature reinstate the nation’s bedtime with nostalgic ‘Switch Off’ multichannel campaign
eve sleep, the European sleep wellness brand, will be giving TV viewers the ultimate throwback, as they remind the nation of a time when TV broadcasting came to an end, […]
Romania: Influencer Marketing Conference, set for November 10th
Influncer Marketing Conference, event dedicated to influencers, is scheduled to take place online on November 10th and will run under the form of a live transmission from a stage arranged […]
Josh Berger to depart Warner Media
Josh Berger, President and Managing Director, Warner Bros. UK, Ireland and Spain, and President of Harry Potter Global Franchise Development, has decided to leave the company after over 30 years […]
Reveal Marketing Research Study: Young people are the most dedicated promoters of their favorite brands
For over half of Romanians, a positive experience with a product persuades them into becoming loyal to that company (54%), which also applies to negative experiences, stopping them from using […]