Author: Romanita Oprea
Retail Media Hub announces a strategic partnership with Schwarz Media
Romanian retail media company Retail Media Hub (RMH) partners with Schwarz Media to develop media campaigns using Kaufland customer purchase data. Retail Media Hub (RMH), a Romanian integrated retail media […]
Oxygen launches Oxygen Media, a new specialized media planning & buying agency
Oxygen announces the launch of Oxygen Media, a dedicated media planning & buying agency led by Cristian Costache as Senior Partner. The new agency complements Oxygen’s existing integrated communications structure, […]
Oxygen appoints Veronica Plăcintescu as Strategic Communications Director
Oxygen, Romania’s largest independent integrated communications agency, announces the appointment of Veronica Plăcintescu as Strategic Communications Director. In a market where communication is increasingly becoming an integrated function within business […]
B Lab publishes new B Corp standards, raising the bar for businesses worldwide
In April, B Lab unveiled new standards for B Corp Certification to galvanize business action on the world’s critical social and environmental issues, marking the most significant evolution in the […]
Tommy Hilfiger pays homage to its sailing history by launching a dedicated collection
Tommy Hilfiger charts a new course for Spring 2025 announcing the Hilfiger Sailing Collection – a contemporary reimagining of archival silhouettes inspired by the brand’s deep-rooted connection to the sea. […]
Hello Holidays travel agency has launched a new range of premium tours
The Hello Holidays travel agency has launched a new range of premium tours for the spring-summer vacation season, promising unforgettable experiences in some of the most beautiful corners of Europe. […]
Better Business Alliance launched: the first alliance in Romania supporting the B Corp Movement
The community of B Corp consultants in Romania (B Leaders) and Danone Romania have launched Better Business Alliance, the first local alliance dedicated to the B Corp movement. Its aim […]
Godmother launches a Guide to Best Practices in organizing sustainable events
Godmother, a brand experience agency with over 20 years of experience in the event industry, launched “Play Smart, Act Kindly – How to Organize Sustainable Events” yesterday, a best practice […]
Bergenbier S.A. brings the spirit of Madrid to their premium portfolio
Bergenbier S.A., part of Molson Coors Beverage Company group extends its premium portfolio with a Mediterranean-style beer which invites the consumers to discover the Madrid lifestyle, El alma de Madrid, […]
Calvin Klein unveils new Spring 2025 campaign starring Bad Bunny
Calvin Klein today unveils the latest installment of its Spring 2025 campaign starring multi-platinum recording artist and 3x GRAMMY® Award-Winner Bad Bunny in his debut with the brand, styled in […]