Author: Romanita Oprea
Oxygen appoints Veronica Plăcintescu as Strategic Communications Director
Oxygen, Romania’s largest independent integrated communications agency, announces the appointment of Veronica Plăcintescu as Strategic Communications Director. In a market where communication is increasingly becoming an integrated function within business […]
B Lab publishes new B Corp standards, raising the bar for businesses worldwide
In April, B Lab unveiled new standards for B Corp Certification to galvanize business action on the world’s critical social and environmental issues, marking the most significant evolution in the […]
Tommy Hilfiger pays homage to its sailing history by launching a dedicated collection
Tommy Hilfiger charts a new course for Spring 2025 announcing the Hilfiger Sailing Collection – a contemporary reimagining of archival silhouettes inspired by the brand’s deep-rooted connection to the sea. […]
Hello Holidays travel agency has launched a new range of premium tours
The Hello Holidays travel agency has launched a new range of premium tours for the spring-summer vacation season, promising unforgettable experiences in some of the most beautiful corners of Europe. […]
Better Business Alliance launched: the first alliance in Romania supporting the B Corp Movement
The community of B Corp consultants in Romania (B Leaders) and Danone Romania have launched Better Business Alliance, the first local alliance dedicated to the B Corp movement. Its aim […]
Godmother launches a Guide to Best Practices in organizing sustainable events
Godmother, a brand experience agency with over 20 years of experience in the event industry, launched “Play Smart, Act Kindly – How to Organize Sustainable Events” yesterday, a best practice […]
Bergenbier S.A. brings the spirit of Madrid to their premium portfolio
Bergenbier S.A., part of Molson Coors Beverage Company group extends its premium portfolio with a Mediterranean-style beer which invites the consumers to discover the Madrid lifestyle, El alma de Madrid, […]
Calvin Klein unveils new Spring 2025 campaign starring Bad Bunny
Calvin Klein today unveils the latest installment of its Spring 2025 campaign starring multi-platinum recording artist and 3x GRAMMY® Award-Winner Bad Bunny in his debut with the brand, styled in […]
GIA from Garanti BBVA becomes the first AI finfluencer in Romania
In a groundbreaking move for the local banking sector, Garanti BBVA Romania introduces GIA, the country’s first AI finfluencer. Initially launched in June 2024 as a chatbot aimed at enhancing […]
Tommy Hilfiger and Sofia Richie Grainge introduce a new era of sofistication
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Sofia Richie Grainge as its newest design collaborator. A brand ambassador since June 2024, Sofia will launch her first […]