Author: Romanita Oprea
Takeaways from Shopgrade, The Forum for Romanian Retail Marketing
The third edition of Shopgrade saw dozens of representatives from brands, agencies and retailers re-uniting for a full day of research reports, trends analysis and solutions showcase. With a line-up […]
Romania: Marius Goleanu is KUBIS’s new Head of Innovation
Marius Goleanu has been with KUBIS for the last seven years, and starting this month, he acts as Head of Innovation. His new mission focuses on creating unique experiences for […]
Favbet rebranded and chose Adrian Mutu as the brand’s image in Romania
During an event in Bucharest on May 26th 2021, Favbet announced its rebranding, as well as its plans for the next years, bringing in front of the journalists, though a video-call, two […]
86% Romanians used natural or organic ingredients when preparing food in 2020
According to the study “The impact of the COVID-19 pandemic on food consumption”, conducted by Starcom Romania, Romanians have been thoughtful about food spending in the last year and have […]
How will the new shopping behaviour look like we find out at Shopgrade 3
13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take […]
The 2021 Spring Tommy Icons Collection has been launched
Tommy Hilfiger has launched the Spring 2021 TOMMY ICONS Womenswear collection. It is inspired by the mood specific to the Palm Beach country clubs and the colorful architecture of the […]
18 Awards for Burger King’s Moldy Whopper Campaign at Clio Awards
The well-known Burger King “Moldy Whopper” campaign, created by Publicis (Bucharest and Madrid), INGO Stockholm and David The Agency Miami, won big once again at an international creative awards competition, […]
Vice wants to teach Google the Romani language to help fight iliteracy
The Roma minority is one of the largest ethnic minorities in Europe. There are an estimated 10 to 12 million Roma living in Europe and they are among the most impoverished populations in […]
The collaboration between Pastel and Canopy evolves into a strategic partnership
The independent Romanian agencies Pastel and Canopy promise creativity and strategy in online campaigns as they join forces to form a strategic partnership. This comes after an almost 5-year long […]
Publicis and Digitas Romania launched the Digital Health Index
Publicis and Digitas Romania, with the support of The Data Intelligence Team from Publicis Groupe Romania, have developed the Digital Health Index, a proprietary tool to measure brands health in […]