Author: Romanita Oprea
Unilever says no to “normal” with new positive beauty vision
Unilever announced it will eliminate the word ‘normal’ from all of our beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty […]
7 myths about outsourcing in Romania
Innovative talents, flawless execution, and accurate analysis are what takes to keep up with the current fast changes on the market. Audiences are shifting from offline to online, from texts […]
Cristiana Belodan (Oxygen): “I consider advertising transformed a lot, switched from storytelling to fast food consumption”
Cristiana Belodan joined Romanian Oxygen as Strategy & Transformation Director. Her responsibilities include integrating all resources under the company’s new positioning as a full-service agency, developing and strengthening Oxygen’s services, […]
Calvin Klein introduces its Spring 2021 Campaign: Blank Canvas
Embracing Calvin Klein’s minimalism as a canvas for creative exploration, this season’s campaign strips back to the essentials. Consciously crafted staples such as the perfect white tee, archival/classic denim silhouettes and the Brand’s […]
Romanian e-commerce market – EUR 7 billion in 2020, up 36% compared to 2019
In 2020 the local e-commerce market (purchases from Romanian merchants), e-tail and services, amounted to approximately 7 billion EURO, an increase by 36% compared to the previous year, based on […]
More than EUR 9 million funding for NGOs through the Active Citizens Fund Romania
Active Citizens Fund Romania launches 5 calls for projects with a total value of more than EUR 9 million for non-governmental organisations in Romania, as part of the EEA and […]
The reputation of Romanian beer has grown significantly in the last two years
This year’s love holiday could be called Dragobere. The reputation of beer in Romania increased by over 6 points from 2018 to 2020. According to the Reputation RepTrak® Pulse study […]
After listing at the stock exchange, MAM Bricolaj launches its own YouTube show
MAM Bricolaj, Romanian business specialized in selling materials and furniture accessories and connected products, furniture bricolage and offering services in furniture design, comes after a 2020 in which it registered […]
Tommy Hilfiger and FutureLearn partner to inspire social impact through online education
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that it has partnered with online learning platform, FutureLearn, to inspire change by designing and creating access to a […]
Reveal Marketing Research study: More than half of Romanians believe that Valentine’s Day and Dragobete ads improve the brand image
February is an opportunity for brands to promote their products or services with various holiday promotions, whether it’s Valentine’s Day or Dragobete. Reveal Marketing Research conducted a study that analyzed […]