Author: Romanita Oprea
18 Awards for Burger King’s Moldy Whopper Campaign at Clio Awards
The well-known Burger King “Moldy Whopper” campaign, created by Publicis (Bucharest and Madrid), INGO Stockholm and David The Agency Miami, won big once again at an international creative awards competition, […]
Vice wants to teach Google the Romani language to help fight iliteracy
The Roma minority is one of the largest ethnic minorities in Europe. There are an estimated 10 to 12 million Roma living in Europe and they are among the most impoverished populations in […]
The collaboration between Pastel and Canopy evolves into a strategic partnership
The independent Romanian agencies Pastel and Canopy promise creativity and strategy in online campaigns as they join forces to form a strategic partnership. This comes after an almost 5-year long […]
Publicis and Digitas Romania launched the Digital Health Index
Publicis and Digitas Romania, with the support of The Data Intelligence Team from Publicis Groupe Romania, have developed the Digital Health Index, a proprietary tool to measure brands health in […]
Grai Ventures study: media for equity, the efficient alternative solution for investments in Romanian startups
The global demand for advertising in traditional media is on a downward trend, so a new financial business model is emerging, with multiple benefits for investors and entrepreneurs: media for […]
The Drum: Publicis Bucharest is named top 9 Agency in the world
Publicis Bucharest is named the top 9 agency in the world by The Drum World Creative Rankings. Jorg Riommi, Chief Creative Officer of Publicis Groupe Central & Eastern Europe (CEE) […]
Coded Agency celebrates growth with rebrand
Global modern communications company, Coded Agency, announced a strategic overhaul of its branding and website following steady growth and innovation into new markets and industries. Coded Agency, formerly known as codedpr, […]
Loncolor Ultra relaunches with a new packaging
Loncolor, Romanian brand and market leader in the hair coloring category, has been preparing for more than a year a lanrge rebranding project for its most popular range in the […]
Mastercard Unveils New Carbon Calculator Tool for Banks
New research on sustainability, commissioned by Mastercard, reveals a marked increase in consumer passion for the environment as a result of COVID-19. Over two fifths of Europeans surveyed (48%) consider reducing […]
In Romania, the brewing market – stable in 2020
Brewers of Romania Association informs about the evolution of the brewing market last year: The brewing market remained stable, with +0.5% increase and a volume of up to 16.75 million […]