Author: Romanita Oprea
Caroli Foods and Next Advertising greet Romanian consumers with Hello, natural ingredients! Goodbye, worries!
Maestro Ready Meals targets consumers who appreciate high quality and tasty recipes, which it is reflected throughout all the campaign channels and tactics. From the packaging to the product shelf […]
Top TV shows in Romania, according to Content Power Ratings conducted by Starcom
According to Content Power Ratings, a study conducted by Starcom Romania based on an innovative system of ranking TV programs, Romanians’ top favorite shows in February-May 2021 were led by […]
Skanska succesfully completes the transaction for the sale of buildings 6.2 and 6.3 in Campus 6, Bucharest
After selling the office buildings 6.2 & 6.3 in Campus 6 for 97 million euros, Skanska now transfers them to the new owner, S IMMO AG. The transaction that took […]
Grapefruit launched Digital Evaluator
The digital agency Grapefruit proposes itself to awaken the Romanian digital industry. Digital Evaluator is an assessment tool meant to help the organizations analyze and evaluate their digital maturity. The Digital […]
Takeaways from Shopgrade, The Forum for Romanian Retail Marketing
The third edition of Shopgrade saw dozens of representatives from brands, agencies and retailers re-uniting for a full day of research reports, trends analysis and solutions showcase. With a line-up […]
Romania: Marius Goleanu is KUBIS’s new Head of Innovation
Marius Goleanu has been with KUBIS for the last seven years, and starting this month, he acts as Head of Innovation. His new mission focuses on creating unique experiences for […]
Favbet rebranded and chose Adrian Mutu as the brand’s image in Romania
During an event in Bucharest on May 26th 2021, Favbet announced its rebranding, as well as its plans for the next years, bringing in front of the journalists, though a video-call, two […]
86% Romanians used natural or organic ingredients when preparing food in 2020
According to the study “The impact of the COVID-19 pandemic on food consumption”, conducted by Starcom Romania, Romanians have been thoughtful about food spending in the last year and have […]
How will the new shopping behaviour look like we find out at Shopgrade 3
13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take […]
The 2021 Spring Tommy Icons Collection has been launched
Tommy Hilfiger has launched the Spring 2021 TOMMY ICONS Womenswear collection. It is inspired by the mood specific to the Palm Beach country clubs and the colorful architecture of the […]