Author: Romanita Oprea
Alexandra Iordachescu appointed Brand Lead Starcom Romania
Publicis Groupe Romania announced today that Alexandra Iordachescu has been named Brand Lead for Starcom Romania. Prior to her new assignment, Alexandra was the Digital Media Director of Starcom Romania […]
Publicis signs April’s Best Work in the Top 3 ADC*Ro
April brings 9 agencies with 11 works in Top 3 ADC. The best executions on TV, Digital and Outdoor, as well as The Work of the Month that went to […]
LaDoiPasi’s latest campaign aims to build and maintain positive relationships with current partners
The retailer METRO Cash & Carry launched, for the franchise network LaDoiPasi, a new campaign under the slogan “We’re part of the community”, signed by Porter Novelli Romania. The project […]
Fashion Days joins 2Performant
Starting June 2019, Fashion Days, the biggest fashion online retailer in Romania, enters 2Performant’s network, affiliate & influencer marketing network with activity in Central and Eastern Europe. The representatives of […]
Eurostat Statistics: In 2018, at least one in four EU businesses advertised on the internet
According to EACA, the internet has become an essential component of communication across the globe between marketers, advertisers and customers. More specifically, websites have become customers’ first port of call for seeking information […]
McCann PR launches the first three ATL campaigns for Biofarm
McCann PR, the first integrated communication campaign, started in 2018 the collaboration with Biofarm, one of the first Romanian drugs and food supplements’ producer. The partnership with Biofarm refers to […]
Romanian Effie Awards 2019 announced its finalists
The 16th edition of the Romanian Effie Awards announced its finalists during the dedicated gala that took place last night at ARCUB Gabroveni. The event was presented by Victor Stroe […]
Behind the scenes of the 5th edition of Romania’s Advertising Day
For the fifth year in a row, the Advertising Day comes back with a fresh perspective on the industry and the professionals ready to discuss them on May 30th, at […]
Alfemo opened its first showroom in Brasov, in franchise system
ALFEMO, one of the most innovative premium interior design brands that has been on the international market since 1993 when it launched the first accessories for sofas, opened its first […]
The campaign „Lights for life”, signed Oxygen, gathered 30.000 pregnancy tests for the women in disadvantaged areas
The campaign „Luminite pentru viata” (Lights for life) is an initiative of the brand Trussa, in partnership with the Sensiblu Foundation, and signed by the independent communication agency Oxygen, that […]