Category: All News
Babel’s Plastic Blood campaign for Surfrider Europe exposes microplastics found in human blood for the first time
The startling discovery that plastic waste contaminates our blood and not only the planet is at he heart of a dramatic new European print and digital campaign called Plastic Blood, […]
Adnami continues its European expansion with new partnership with AutoScout24
Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site […]
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
D&AD and WeTransfer launch free, digital masterclass to harness creativity for purposeful action
D&AD, the non-profit association for the design and advertising industries, has partnered with WeTransfer to launch Creativity as a Catalyst for Change, a free, on-demand course aimed at mid-level to […]
Froneri treats ice cream lovers Extrême, with a global campaign that takes a tame pillow fight to a whole new level
Droga5 London has launched a new global campaign to launch Froneri’s new Cookie Cone Extrême, ushering in a new direction for the iconic French ice cream brand where everything is […]
Cavai appoints Kate Lyons as VP, US East
Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of […]
NBCUniversal and HTC Join Anzu’s In-Game Advertising Mission along with Sony Innovation Fund and WPP
Anzu.io closes its latest funding round with $20M, adding one of the world’s leading media and entertainment companies NBCUniversal, and global consumer electronics and technology company HTC to its growing […]
VMLY&R enters Romanian advertising market
VMLY&R took over Fractal Communications, Romanian local agency part of WPP, and joins VMLY&R Commerce to offer brands a connected experience. Taking over the local agency by VMLY&R is part […]
McDonald’s Norway shows its ugly side in a new anti-littering campaign
Iconic packaging turns into iconic trash. McDonald’s Norway takes ownership of its littering by showcasing the ugly side of their packaging, encouraging guests to join their cause and researching what […]
‘Famine Food Bank’ Installation Shines Spotlight on Food Poverty in Ireland
To shine a spotlight on Ireland’s rampant food poverty rates, food charity Little Flower Penny Dinners has teamed up with creative agency In the Company of Huskies, drawing attention to […]