Category: Gaming
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Adverty enters into exclusive partnership with Super League Gaming for In-Play advertising in Roblox
Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select […]
Perry Smith appointed as Head of VeraEsports
Verasity, a protocol and product layer blockchain platform for Esports and digital content, is pleased to announce that Perry Smith has been appointed as Head of VeraEsports—a competitive Esports and […]
VeraEsports Returns With Axie Infinity for 2022 with the GalAxie Cup Professional Esports Tournament
VeraEsports, a competitive Esports and video streaming platform powered by Verasity, returns for another year with leading NFT-based online video game Axie Infinity for the GalAxie Cup 2022. VeraEsports will […]
Group One Launch Game Changer: a New Agency Dedicated to Gaming and e-sports
Group One, the Polish leading communication group and a part of the Serviceplan Group has invested in Game Changer, a new company dedicated to the gaming and e-sport industry. Group One […]
GameAnalytics launched HyperBid
GameAnalytics, the analytics platform used by over 100,000 game developers, is proud to announce the launch of HyperBid – a powerful new mediation platform specifically engineered for mobile games publishers […]
Anzu and Saber Interactive Partner on Blended In-Game Advertising for PC & Console Title
Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they […]
Admix raised $25M in Series B to scale up its In-Play solution worldwide
Admix, the leading In-Play monetization company that bridges the gap between gaming content and brands, today announces that it has raised USD $25 million in a Series B round to […]
Mobile Game for Fashionistas Attracts 8M Players in 5 Months
An engaging social game for women “Pocket Styler” attracts 2M downloads in launch month alone, collaborates with designers to create trendy in-game content, and yet to collaborate with designer brands […]
Anzu Launches New Roblox Offering, Helping Advertisers Communicate With The Elusive Gen Z Via In-Game Ads
Anzu.io launched a new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its 202M monthly active users to brands and agencies globally via […]