Category: Gaming
AdMix released a report on video gaming as media channel
Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today releases the findings of its major research study into video gaming’s emergence as the […]
Tenjin and GameAnalytics launch Growth FullStack
Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, […]
Anzu and HUMAN Partner to Safeguard the In-Game Advertising Space
Anzu, the world’s most advanced in-game advertising platform, and HUMAN Security, Inc. (formerly White Ops), the global leader in collective protection against sophisticated bot attacks and fraud, today announced a […]
GLHF is growing internationally through a partnership with Computer – Bild
GLHF Entertainment is accelerating their growth signing content and sales partnerships withComputer-BILD, the most popular tech platform in the DACH region, allowing GLHF Entertainment to reach over 2,5 million additional […]
Smyle to deliver Red Bull Metropolis, the first major competitive Cities: Skylines event
Red Bull has partnered with creative agency Smyle for the launch of Red Bull Metropolis, the first-ever competitive gaming tournament based around Paradox Interactive’s city-building game Cities:Skylines. The event will […]
Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification
Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against […]
Electronic Arts acquires Playdemic, makers of the highly successful Golf Clash mobile game, from Warner Bros. Games and AT&T
Electronic Arts, AT&T and WarnerMedia announced the sale of Warner Bros. Games’ Playdemic, Ltd., the mobile games studio responsible for Golf Clash, to EA. Under the terms of the agreement, EA […]
Mamboo Games launches seamless In-Play™ advertising in partnership with Adverty
Leading in-game advertising specialist, Adverty AB (publ), announced a partnership with Mamboo Games, which will include Adverty’s seamless In-Play formats within its increasingly popular games. Mamboo Games, a Belarussian developer […]
BAMM’s Life through a gaming lens: an immersive insight into today’s gaming community
New documentary filmed almost entirely inside video games, is an immersive dive into the truths and tensions of the gamer’s gamut. We’re entering a 4th wave of gaming, driven by […]
Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands
Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale […]