Category: Know-how Sharing
Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads
On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400% in Cannes, with queues of locals arrived to […]
Tudor-Constantin Neagu to represent Romania at Roger Hatchuel Academy
Tudor-Constantin Neagu, the winner of the national competition at The Alternative School for Creative Thinking, will represent Romania in Cannes Lions, at Roger Hatchuel Academy 2017. Each year, 35 representatives […]
Ogilvy sponsors Young Lions and launches Teaching Festival @CannesLions2017
Ogilvy, one of the largest marketing communications companies in the world, has announced it is the official sponsor of the Young Lions competition at this year’s Cannes Lions Festival of […]
The Polar Talks – Wayne Shorter
For more than six decades, listening to Wayne Shorter equaled a swing mood from a woodwind in brass. For sixty minutes, listening to jazz saxophonist legend meant arcs in time, […]
Connected wins the Cannes Young Marketers competition @The Alternative School for Creative Thinking
Florentina Dumitru and Stefania Bugan– the two members of team Connected won the Young Marketers Competition, after intense training sessions and rigorous selection, during the 13th semester of The Alternative […]
Cannes Lions launches new projects to support young creatives
The Cannes Lions International Festival of Creativity announces new initiatives in 2017 to support young creatives to thrive in the industry. To share and promote the voices of young creatives, […]
WIAD 2017 – education, study cases and innovation, directly from Iasi
Iasi was last weekend the capital of the informational architecture. Over 60 people took part at one of the most important global events dedicated to the architecture information – WIAD […]
The Alternative School opened the scholarship competition for its Cannes semester
The Alternative School opened the competition for the Young Lions Clients (Marketers) scholarships, dedicated to young clients specialized in marketing, communication, branding, strategy or creativity. The deadline to enter the […]
Georgiana Dragomir (Grapefruit), MIT Global Entrepreneurship Bootcamp Journal
With more than 10 years of experience in the Romanian advertising scene, out of which 8 in Grapefruit, Georgiana Dragomir was named at the beginning of the year General Manager […]
Transilvania Creative Camp – creatively promote Romanian destinations and patrimony
The 2nd edition of Transylvania Creative Camp, summer school aiming to creatively promote Romanian destinations and the interpretation of the Romanian patrimony, takes place between August 29th – September 5th and […]