Category: Know-how Sharing
IAA Global Conference „Creativity4Better” returns to Bucharest for 2nd edition due to popular demand
Creativity with a purpose – a phrase that perfectly summarizes the spirit of the International Advertising Association (IAA). 2018 is a landmark year for the IAA, as it celebrates its […]
Programs ran by Visa in Romania help public handle their financials better
More than two thirds of the participants to the MoneyIQ financial literacy and Money Online e-commerce trainings, conducted by Visa and Junior Achievement Romania (JA) in schools, libraries and online, […]
Agency g7 delivers mesmerizing consumer activations for PepsiCo
In the last few years, Romanian agency g7 has implemented over 10 branding activation campaigns for PepsiCo. Each activation has focused on delivering an innovative approach for the brand through unique experience […]
RFF and Gillette Romania eye Barcelona as final destination for “Performance has a future” campaign
With FC Barcelona’s famous Ciutat Esportiva Joan Gamper as final destination, the second season of “Performance Has A Future” campaign was announced on Tuesday at the Romanian Football Federation (RFF) […]
#CANNESummer – a series of post-Cannes events organized by CannesLions Romania
CannesLions Romania launches a series of post-Cannes events, reunited under the tagline #CANNESummer – Projections.Talks.Winners. The events will bring into the spotlight content from Cannes Lions 2017, which recently designated […]
Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads
On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400% in Cannes, with queues of locals arrived to […]
Tudor-Constantin Neagu to represent Romania at Roger Hatchuel Academy
Tudor-Constantin Neagu, the winner of the national competition at The Alternative School for Creative Thinking, will represent Romania in Cannes Lions, at Roger Hatchuel Academy 2017. Each year, 35 representatives […]
Ogilvy sponsors Young Lions and launches Teaching Festival @CannesLions2017
Ogilvy, one of the largest marketing communications companies in the world, has announced it is the official sponsor of the Young Lions competition at this year’s Cannes Lions Festival of […]
The Polar Talks – Wayne Shorter
For more than six decades, listening to Wayne Shorter equaled a swing mood from a woodwind in brass. For sixty minutes, listening to jazz saxophonist legend meant arcs in time, […]
Connected wins the Cannes Young Marketers competition @The Alternative School for Creative Thinking
Florentina Dumitru and Stefania Bugan– the two members of team Connected won the Young Marketers Competition, after intense training sessions and rigorous selection, during the 13th semester of The Alternative […]